With the subtitle of Cellphone, Cameraphone, iPhone, Smartphone, Tomi's latest book takes readers to a journey of the most advancedcontent and media services deployed on mobile phones in the mostadvanced mobile telecoms countries such as Japan, South Korea, HongKong, Finland etc. He goes through the taxonomy of the seven massmedia, with an emphasis of what lessons can be learned when newermedia were introduced. These lessons he applies now to the 7th media, mobile, with compelling arguments for why just copying television, newspaper or internet content to mobile is not enough. The book starts by setting the stage by examining the overall industryand the consumers of mobile content in four chapters. Next Tomidevotes two chapters into explaining how to build compelling contentto mobile, and exploding the myths of the limitations of supposedlytoo small keypad and tiny screen. In the book he then devotes achapter each to the most promising early media content types: music, gaming, TV, internet, advertising and social networking. Tomi explainswhat works and what doesn't when deploying content to the mobile. Healso includes a chapter on SMS text messaging.In the book Tomi expands his 5 M's mobile service theory to 6 M's. Hediscusses the seven unique benefits of mobile as a mass media channel, and he discusses how mobile phones have evolved through the 8 C's. Heconcludes the book with essays on related matters such as disruptivefactors now creating new opportunities, and a chapter on discussingwhy the American industry lags the rest of the world in mobiletelecoms. Like Tomi's previous books with us (Communities Dominate Brands, co-authored with Alan Moore and Digital Korea, co-authored with JimO'Reilly) Mobile as 7th of the Mass Media is also a hardcover book, which runs 322 pages and is packed with 16 case studies, up-to-the-minute statistics, end-user analysis, and real worldexamples. The book is in production and will be available in bookstores soon. Weare currently taking pre-orders for the book. We also will sell thisbook in bulk orders at a discount for those who may consider it as acorporate gift for example or for in-house t

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax. If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you: Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps Work with flows, prototypes, usability practices, and screen-size-independent visual designs Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future Learn how to justify a mobile product by building it on a budget

This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard.

A comprehensive, trusted core text on media’s impact on attitudes, behavior, elections, politics, and policymaking, Mass Media and American Politics is known for its readable introduction to the literature and theory of the field, and for staying current with each new edition on issues of new and social media, media ownership, the regulatory environment, infotainment, and war-time reporting. Written by the late Doris Graber--a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics--and now lead by Johanna Dunaway, this book has set the standard for the course. New to this edition: Extensive coverage of political misinformation - the role changing communication technologies and mass media more generally are playing in its consumption and dissemination, as well as how the press is handling and should handle reporting on political misinformation, especially as it pertains to the presidency, elections, and crises like Covid-19. Updated coverage of the role social media and other popular digital platforms are playing (or not playing) in the effort to stop the spread of mis- and dis-information on their platforms, with special attention to both foreign and domestic efforts to use these platforms to incite violence, cause confusion about, and/or encourage distrust in, democratic institutions. Expanded treatment of rising affective, social, and ideological polarization in politics, with a special focus on whether and how mass media are contributing to these forms of polarization. New updates on causes and consequences of expanding news deserts, declining local news, and rampant growth of hedge-fund media ownership. Up to date coverage of what researchers are learning about the implications of growth in digital, social and mobile media use. What does it mean for attention to news and politics?