The story of the lunar landing and the events that led up to it, told in text and visually stunning 3-D images. July 2019 marks the fiftieth anniversary of Apollo 11's epochal lunar landing, when Neil Armstrong and Buzz Aldrin walked on the surface of the moon. This visually rich book offers a new perspective on that historic accomplishment, telling the story of the lunar landing and the events that led up to it with text and 3-D images. A 3D viewer, designed by astrophysicist (and lead guitarist with the rock group Queen) Brian May is included with the book. Mission Moon 3-D offers unique access to the Apollo astronauts and what they saw. It tells the story of the US-Soviet space race, from Sputnik and the space dog Laika to Mercury, Gemini, and Apollo. In 1961, President John F. Kennedy declared that America would put a man on the moon by the end of the decade. On July 20, 1969, Neil Armstrong guided the Eagle to a safe landing on the edge of the moon's Sea of Tranquility. President Richard Nixon told the astronauts, and the nation, that it was “the greatest week in the history of the world since the Creation.” Mission Moon 3-D recounts all this and more in memorable and visually stunning fashion.

Presents the landscape of the Moon through 3-D and color images from robotic space and human exploration missions.

The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.

Here men from the planet earth. First set foot upon the moon - July 1969 A.D. We Came in peace for all mankind. From the plaque on the Eagle, Apollo 11, which landed on the moon on July 20, 1969.

Presents the harsh landscape of the Red Planet through 3-D and color images from the robotic explorers Spirit and Opportunity; provides a close-up look a the Martian rocks, craters, valleys, and other geologic configurations.

Former NASA Astronaut Harrison Schmitt advocates a private, investor-based approach to returning humans to the Moon—to extract Helium 3 for energy production, to use the Moon as a platform for science and manufacturing, and to establish permanent human colonies there in a kind of stepping stone community on the way to deeper space. With governments playing a supporting role—just as they have in the development of modern commercial aeronautics and agricultural production—Schmitt believes that a fundamentally private enterprise is the only type of organization capable of sustaining such an effort and, eventually, even making it pay off.

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.