Mini celebrates 60 amazing years of this iconic car, from its revolutionary introduction to the popularity of its new-generation models. The first two-door Mini, introduced in 1959 and built until 2000, revolutionized automotive design with its innovative front-wheel-drive layout that made the car appear bigger on the inside than the outside. In 1999, the Mini was voted the second most influential car of the 20th century, behind the Ford Model T. Designed for British Motor Corporation (BMC) by Sir Alec Issigonis and manufactured in England, Australia, Spain, Belgium, Chile, Italy, Portugal, South Africa, Uruguay, Venezuela, and Yugoslavia, the Mini was as successful in competition as it was on the street, winning the Monte Carlo Rally four times from 1964 through 1967. Originally built by BMC, the Mini’s later parent company, Rover, was acquired by BMW in 1994. In 2000, BMW sold most of the Rover Group but retained the Mini brand. The last and 5,387,862nd original Mini rolled off the production line in October 2000. In July 2001, BMW launched production of the new-generation of Mini which was soon joined by Countryman, Clubman, convertible, Cooper Works, and numerous special editions. Nearly 20 years later, the new Minis remain as popular as the original from 1959.

Witness the revival of the immortal Mini Cooper! This miracle of compact packaging and innovative engineering design has been updated as a modern car with hip new styling and a legitimate pedigree. Explore the development of the Mini Cooper and learn how BMW paid homage to its ideal while creating a sophisticated, exciting and practical new car for the ages.

The essential companion to Cooper and Cooper S models from the 997cc Mkl to the late 1275cc MkIII, including the Italian Innocentis, the Spanish-built Authis, Australian versions, and the Rover Coopers. Exhaustive research yields a wealth of heretofore unpublished information.

Discover Great Britain's Most Popular Car Ever Which Was Designed To Be Extremely Gas Efficient During That Country's Gas Shortage In 1956.

The MINI Cooper, Cooper S, Clubman (R55, R56, R57) 2007-2011 Service Manual is a comprehensive source of service information and specifications for MINI Cooper models from 2007 to 2011 (also known as the Mk II). The aim throughout this manual has been simplicity, clarity and completeness, with practical explanations, step-by-step procedures and accurate specifications. Whether you're a professional or a do-it-yourself MINI owner, this manual will help you understand, care for and repair your car. Engines covered: * N12 (2007-2010) * N14 (2007-2010) * N16 (2011) * N18 (2011) Transmissions covered: * Automatic gearbox: 6-speed AISIN (GA6F21WA) * Manual gearbox: 6-speed Getrag (GS6-55BG for Cooper, GS6-53BG for Cooper S)

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***

Here for the first time is a short history of the small car from 1885 to 2000 and an examination of what came before, during, but not after the Mini, including the fairly complete story of the Mini and Mini Cooper from 1959 to 2000. James Ruppert is not used to spending very much money on cars, so when he decided to finish the restoration of his 1964 Cooper, started in 1979, the bills started to mount up and mentally he began to fall apart. Bought for 200 and a bottle of wine, it would eventually cost almost one hundred times that to finish. Serial Mini owner James Ruppert explains how not to buy, run or restore a classic car, and why owning one might be some form of unwellness. He's a man who can't be trusted with an old car, but can be relied upon to explain how the Mini came about and what it was up against throughout the decades. From the author of the critically acclaimed, The British Car Industry Our Part in its Downfall, and the Mercedes Montagu of Beaulieu winning The German Car Industry, My Part in its Victory, here is the full story of his seriously mistreated Mini and how the small car came to rule the world. James Ruppert has been a motoring journalist since the 1980s. He wrote for Car for almost twenty years, is a special correspondent for Autocar and has written for national newspapers including The Daily Telegraph, Sunday Times and The Independent. He coined the term Bangernomics, all about running vehicles on a budget and wrote the Bangernomics Bible. Ruppert is also the creator of the '70s superhero Spencer Haze comic strip.