12 CRUCIAL LESSONS ON ENTREPRENEURSHIP; OFFERING A FRESH PERSPECTIVE, SAVVY ADVICE AND PRACTICAL MEASURES TO PUT INTO PLACE. Are you working long hours just to keep your head above water? Are you stuck in the first gear and want to get moving - fast? The journey of an entrepreneur means being a risk-taker, a visionary, a leader, a pit bull and essentially a superhero all rolled into one. Nevi Letcher found herself doing this. She worked her way up in corporate, invested in her personal development and climbed the ladder fast, racing down the same track every day, plugging holes, negotiating deals, coaching and directing her team, developing and tweaking successful strategies to bring big brands to life. She only really learned about business when she started her own agency and she reveals aspects that business school didn't teach her. In Mind Your Own Business, Nevi shares what she learned and how she managed to implement strategies that saw her business grow and grow. Find something you want to do - and then just do it. That's how real entrepreneurs always start. This is your time. Make your mark on the world. "Nevi has articulated valuable success principles in an engaging and inspiring way." Natasha Sideris - Founder & CEO, Tashas Group

“The maverick’s way of conducting business forswears the leader as commanding general; it rejects the practice of top-down, authoritative command. Rather, it proposes the leader as catalyst, conscience, and inspirer . . . The true leader sees his job as setting an environment in which new ideas can emerge that neither he nor any other individual anticipated. That leap of imagination, that moment of genuine creativity, can only be inspired by a leader who encourages exploration and shows a willingness to consider a totally new approach.” --from Mind Your Own Business The corporate misdeeds of self-serving executives during the high-octane economy of the 1990s have forced many people to rethink the qualities that make a strong leader. For sixty years, Sidney Harman, the chairman and CEO of the world’s premier manufacturer of high-end audio equipment, has stood apart from the crowd, building his business the old-fashioned way, by satisfying customers and, in doing so, making a healthy profit. His refreshingly employee-centric, bottoms-up approach to business is the secret of Harman International’s continuing success. In Mind Your Own Business, Harman shares his visionary ideas about leadership, providing a welcome contrast to the bad behavior of business leaders recently dominating the news. Harman focuses on creating a culture of personal responsibility throughout his company. He likens his top management team to a jazz quartet that listens to and improvises with one another to create harmony. He stresses the need to do more for workers at every level because employees are the company’s most valuable asset. At Harman International, he has established in-house classrooms to teach English, basic math, health, and music, and encourages his employees to pursue their potential. Now a hale and healthy eighty-five, Harman thinks that “an idea a day” is more important than the proverbial apple and that the key to a long life is a restless curiosity. In the bestselling tradition of Max DePree’s Leadership Is an Art, Mind Your Own Business is a frank, no-nonsense guide for those who want to bring strength, vitality, and values to their businesses—and to their lives.

Want to start your own business, but not sure where to begin? Mind Your Business is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customized roadmap for your business. Mind Your Business is for aspiring entrepreneurs who are driven, ambitious, creative, and determined to build a business and life they love. Author Ilana Griffo shares the formula that turned her creative hobby into a six-figure design studio. From initial planning to long-term business strategy, Mind Your Business includes: • Insider tips from successful entrepreneurs • Advice to identify your ideal market and customer • Legal guidelines to protect your ass(ets) • Budget and forecast tools • How to avoid the pitfalls that doom most startups • Guidance on how to scale and grow • Suggestions on how to dominate online platforms • Tips to beat your competitors with SEO and social media Mind Your Business puts you in the driver’s seat. It will help you navigate the journey of starting your first business and take your ambitions and ideas from wishful thinking to successful reality.

Carly's goal for you: become a happy, healthy, successful, business-minded boss. Part self-help wisdom, part business school teaching, and part interactive workbook pages, plus real-life advice from 15 amazing, thriving entrepreneurs: this book is everything you need to know to turn your creative passion into a successful company. With clarity and approachability, this complete guide will teach you how to monetize your creativity with a sustainable operation: ideation and business plans, branding, bookkeeping, accounting, marketing, management, social media, and more. Maybe you want to become a social media influencer like Carly. Maybe you want to sell cake pops on the side. Maybe you want to design beautiful branding for small business owners, or maybe you want to run a coffee cart on campus! Whatever your idea, the same responsible business principles apply. With dedicated space for you to write down your own ideas, Carly will walk you through the process, step-by-step. Through it all, Carly will remind you of your true goal: you started your business to make you happy. That's not a bad thing! You can't field calls, answer emails, manage your accounts, and so on, if you're not taking care of yourself first. With firsthand wisdom, she'll encourage you to live a happy entrepreneur's lifestyle because YOU are your business's greatest asset. With insight from some of the best women in the entrepreneurial game, this book will become your most-trusted resource. Thank you to the owners of these amazing small businesses: Chappy Wrap, chloédigital, Sarah Flint, Sarah O. Jewelry, Lycette Designs, Margaux, Oui Create, Grace Rose Farm, Dudley Stephens, Diane Hill, Sara Fitz, BFB Hair and dae Hair, Addison Bay, and The Tiny Tassel!

William Seagraves' Be Your Best Boss is the ultimate book to help entrepreneurially minded professionals seize the opportunity offered by the current economic environment to begin a 'second act' in their careers. This complete guide explores the full range of questions and concerns voiced by mid-career entrepreneurs, including how to get started after a lifetime of having other bosses; the risks and rewards of making the entrepreneurial leap and the drawbacks to starting a business under the constraints of traditional start-up costs.

'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture. And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a multimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen--or are going to see--that you could take and turn to your advantage? In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.