Diving into neuroscience while harnessing the power of neuroplasticity, we show you how to change your mind through many modalities and one simple method.

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process. Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney’s trademark sense of humor, compassion, and scientific curiosity, it’s an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California—that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy? An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.

Look around you. You've noticed it, right? The Christian community seems to be looking more and more like the world around us: grief, chronic illness, mental health challenges, broken marriages, addiction--aren't these supposed to be the things Jesus sets us free from? And yet, it doesn't seem to be working anymore, does it? Has the Gospel of Jesus somehow lost its' power? Absolutely not! Kent and Heather McKean served in the full-time ministry for over 15 years across the United States and abroad, which has provided a unique insight into some of the challenges facing members and leaders alike within the Christian churches. For years, Kent and Heather tried to ignore the growing discontent and disillusionment they witnessed in their congregations and within themselves until Heather found herself near death. After years of suffering from debilitating chronic illness, Heather used the methods described in this book to heal from all major health issues. She also experienced an unexpected but radical transformation in her faith and relationship with God. Kent witnessed his wife's incredible change and was inspired to dig deep into his limiting beliefs around himself and God, finding profound transformation in his own life. From that time on, they answered the call to share this information with the world.Since 2013, Kent and Heather McKean have been on a journey of discovery. Through their personal work and work with hundreds of clients worldwide, the McKean's created the Metanoia Method(R) to help people understand God's intended connection between the brain, body, and Bible. The Greek word used for repentance in the Bible is metanoia, meaning "mind change." True biblical repentance (metanoia) requires a radical change of mind. Using the latest research in brain science, psychoneuroimmunology, quantum psychology, and the mind/body connection, Kent and Heather show us how the Bible not only backs up the latest scientific findings but expands upon them. Mind-opening and life-altering, The Metanoia Method is sure to stir heart and soul. Now more than ever, we need to challenge the beliefs of our "brokenness" and step into faith and healing. Are you ready to change your mind?

Changing Your Mind Will Change Your Life is neither a "get even" nor a "get-over-it" book. This is a "say-it-out-loud," "no judgment," "you're okay," "it happens," "forgive yourself," and most important "be free" book. It does not attempt to preach at you about how to live your life. Changing Your Mind Will Change Your Life exists for people who truly believe in themselves. However, in their everyday lives, they encounter obstacles that knock them down, are laughed at or ridiculed, are broken on the inside, and/or internalize pain. In essence, this self-help book helps you to see your world the way that you want to see it, while being grateful for what you already have. However, it will make you feel much better about living each day without pretense-and it's how I live mine.

Cutting-edge science and the ancient wisdom of Buddhism have come together to reveal that, contrary to popular belief, we have the power to literally change our brains by changing our minds. Recent pioneering experiments in neuroplasticity—the ability of the brain to change in response to experience—reveal that the brain is capable of altering its structure and function, and even of generating new neurons, a power we retain well into old age. The brain can adapt, heal, renew itself after trauma, compensate for disabilities, rewire itself to overcome dyslexia, and break cycles of depression and OCD. And as scientists are learning from studies performed on Buddhist monks, it is not only the outside world that can change the brain, so can the mind and, in particular, focused attention through the classic Buddhist practice of mindfulness. With her gift for making science accessible, meaningful, and compelling, science writer Sharon Begley illuminates a profound shift in our understanding of how the brain and the mind interact and takes us to the leading edge of a revolution in what it means to be human. Praise for Train Your Mind, Change Your Brain “There are two great things about this book. One is that it shows us how nothing about our brains is set in stone. The other is that it is written by Sharon Begley, one of the best science writers around. Begley is superb at framing the latest facts within the larger context of the field. This is a terrific book.”—Robert M. Sapolsky, author of Why Zebras Don’t Get Ulcers “Excellent . . . elegant and lucid prose . . . an open mind here will be rewarded.”—Discover “A strong dose of hope along with a strong does of science and Buddhist thought.”—The San Diego Union-Tribune

We live in a world unimaginable only decades ago: a domain of backlit screens, instant information, and vibrant experiences that can outcompete dreary reality. Our brave new technologies offer incredible opportunities for work and play. But at what price? Now renowned neuroscientist Susan Greenfield—known in the United Kingdom for challenging entrenched conventional views—brings together a range of scientific studies, news events, and cultural criticism to create an incisive snapshot of “the global now.” Disputing the assumption that our technologies are harmless tools, Greenfield explores whether incessant exposure to social media sites, search engines, and videogames is capable of rewiring our brains, and whether the minds of people born before and after the advent of the Internet differ. Stressing the impact on Digital Natives—those who’ve never known a world without the Internet—Greenfield exposes how neuronal networking may be affected by unprecedented bombardments of audiovisual stimuli, how gaming can shape a chemical landscape in the brain similar to that in gambling addicts, how surfing the Net risks placing a premium on information rather than on deep knowledge and understanding, and how excessive use of social networking sites limits the maturation of empathy and identity. But Mind Change also delves into the potential benefits of our digital lifestyle. Sifting through the cocktail of not only threat but opportunity these technologies afford, Greenfield explores how gaming enhances vision and motor control, how touch tablets aid students with developmental disabilities, and how political “clicktivism” foments positive change. In a world where adults spend ten hours a day online, and where tablets are the common means by which children learn and play, Mind Change reveals as never before the complex physiological, social, and cultural ramifications of living in the digital age. A book that will be to the Internet what An Inconvenient Truth was to global warming, Mind Change is provocative, alarming, and a call to action to ensure a future in which technology fosters—not frustrates—deep thinking, creativity, and true fulfillment. Praise for Mind Change “Greenfield’s application of the mismatch between human and machine to the brain introduces an important variation on this pervasive view of technology. . . . She has a rare talent for explaining science in accessible prose.”—The Washington Post “Greenfield’s focus is on bringing to light the implications of Internet-induced ‘mind change’—as comparably multifaceted as the issue of climate change, she argues, and just as important.”—Chicago Tribune “Mind Change is exceedingly well organized and hits the right balance between academic and provocative.”—Booklist “[A] challenging, stimulating perspective from an informed neuroscientist on a complex, fast-moving, hugely consequential field.”—Kirkus Reviews “[Greenfield] is not just an engaging communicator but a thoughtful, responsible scientist, and the arguments she makes are well-supported and persuasive.”—Mail on Sunday “Greenfield’s admirable goal to prove an empirical basis for discussion is . . . an important one.”—Financial Times “An important presentation of an uncomfortable minority position.”—Jaron Lanier, Nature