Nearly 75 million people make up the Millennial generation in the United States, and yet, for many nonprofits, this generation remains an untapped resource. The most significant transfer of wealth known as the Great Transfer of Wealth is shifting from older generations to the Millennials and younger ones. This transfer has prompted nonprofits to navigate new realities caused by the pandemic and other social issues. Nonprofits should consider Millennials as a valuable source of people, power, and philanthropic support. Dr. Holly Hull Miori, an academic, researcher, and fundraising professional, has developed a comprehensive guide that explores the potential roles that Millennials can and should assume in nonprofits, including those of donors, board members, and volunteers. Her guide is designed to engage both academic and nonprofit/fundraising audiences, offering insights and actionable strategies for unlocking the potential of this emerging group. The book presents six distinct findings, providing innovative ideas that nonprofits and fundraisers can implement to engage the Millennial generation effectively. It features a combination of case studies and a roadmap to help readers gain practical insights into engaging this demographic group.

An insider's guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As "next gen donors" step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact: How Next Gen Donors Are Revolutionizing Giving pulls back the curtain on these rising next gen donors and the "Impact Revolution" they seek, offering extensive firsthand accounts and expert analysis of their hands-on, boundary-pushing strategies, as well as their determination to honor the legacies they've inherited and the values they hold. This Updated and Expanded edition includes new, practical resources designed to help those who work with next gen donors to engage with them in even more productive and effective ways – to help them become the sort of transformational donors we all need them to be in this pivotal time. Three Best Practice Guides offer targeted tips for key audiences – nonprofits and fundraisers, families, and advisors – and introduce new data and additional featured donors. A new Preface answers the most pressing questions asked by the thousands of readers already energized by Generation Impact, including what has changed in the world in recent years and how these influential emerging donors are responding. Adapting to the revolution that next gen donors are bringing may not be easy, but this book can help.

An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation Impact: they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them: How they want to revolutionize giving to expand its positive impact on our lives and our communities. Which causes interest them, how they want to engage with those causes … and, perhaps more important, how they do not want to engage. Which new tools and strategies for change excite them most. What they are learning from previous generations, and what they want to bring to their work alongside those generations. How we can all ensure their historic potential is channeled in ways that make our world better. The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals—those who work closest with these next gen donors—on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm—and their wealth—to make the most positive difference in a world with such great need.

In the digital age dominated by social media, neither non-profits nor traditional for profit firms can rely on traditional promotional activities. Rather, promotion and word-of-mouth are generated through an organic and polycentric process of commons-based peer production over social media. This type of co-production appeals to the millennial market values of localtarian, social entrepreneurial, and personalized experiences. As the millennial generation comes of age they are now the largest generational cohort in both population and buying power and their preferences are increasingly dominating trends in the marketplace. The nonprofits that are most adept at harnessing the millennial desire for co-production will be those that succeed at attracting the increasingly important millennial donor base. Because of this, we see a future nonprofit arena characterized by polycentric commons-based peer production.

From Go Fund Me to philanthropy: the everyday ways that we can give our money, our time, and even our data to help our communities and seek justice. In How We Give Now, Lucy Bernholz shows that philanthropy is more than writing a check and claiming a tax deduction. For most of us--the non-wealthy givers--philanthropy can be a way of living our values and fully participating in society. We give in all kinds of ways--shopping at certain businesses, canvassing for candidates, donating money, and making conscious choices with our retirement funds. We give our cash, our time, and even our data to make the world a better place. Bernholz takes readers on a tour of the often-overlooked worlds of participatory philanthropy, learning from a diverse group of forty resourceful givers. Donating our digitized personal data is an emerging form of philanthropy, and Bernholz describes safe, equitable, and effective ways of doing so--giving genetic data for medical research through a nonprofit genetics organization rather than a commercial one, for example, or contributing photographs to an online archive like the Densho Digital Repository, which documents America's internment of 120,000 Americans of Japanese descent. Bernholz tells us to "follow the money," however, when we're asked to "add a dollar" to our total at the cash register, or when we buy a charity-branded product; it's more effective to give directly than to give while shopping. Giving is a form of participation. Philanthropy by the rest of us--across geographies and cultural traditions--begins with and builds on active commitment to our communities.

Several years ago, Eric Friedman decided to donate a substantial percentage of his income to charity. As many people do when making a big decision, he researched the best path he should take to accomplish his goal. After speaking with foundations, consultants, and nonprofit staff members, he found that few could adequately respond to his basic questions: How should donors choose the causes they support? How can donors maximize the impact of their giving? In Reinventing Philanthropy, Friedman shares the answers he found when exploring the world of charitable giving. What he discovered will help readers combine their business acumen with their compassion, soul-searching, and self-awareness so they can become highly effective donors. While many donors choose to direct their giving based on personal interests and passions, Friedman reinvents the best practices in philanthropic giving and demonstrates how the selection of donation recipients can be based more on maximizing a donation's benefits to those in need. He also provides specific strategies for effective giving, including the best ways to identify high-performance nonprofit organizations and the most important criteria for selecting causes to support.

If you want to change the world, you'll want to read Inspired Philanthropy. Tracy Gary and Melissa Kohner show you how social change happens. No matter how much or little you have to give, you'll learn how to create a giving plan that will make your charitable giving catalytic. Then, through clear text and substantive exercises, you'll learn how to align your giving with your deepest values-- to help bring about the very changes you want.