Military Recruiting: DOD Needs to Establish Objectives and Measures to Better Evaluate Advertising's Effectiveness

The Government Accountability Office, under the Comptroller General's authority assessed the extent to which Department of Defense's (DOD) active, reserve, and National Guard components met their enlisted aggregate recruiting and retention goals; assessed the extent to which the components met their authorized personnel levels for enlisted occupational specialties; and analyzed the steps DOD has taken to address recruiting and retention challenges.

A report to congressional committees regarding the DoD¿s progress in implementing GAO's recommendations over the last 7 years. During this period of time, GAO issued 637 reports to DoD that included 2,726 recommendations. By law, agencies, including DoD, are required to submit written statements explaining actions taken in response to recommendations that have been made. This report contains the results of an analysis on the implementation status of the 2,726 recommendations made to DoD in reports issued during FY 2001 through 2007. Includes examples of related financial accomplishments reported for the period, based on DoD-related work. Illustrations.