Latest Edition: Introductory Economics (4th Edition)This textbook is carefully designed to provide the reader with a good understanding of the fundamental concepts of economics. The writing is lucid and at the student's level. There are twenty-nine “one-concept” chapters. Each chapter is suitably short, highlighting one economic principle. The student can study one concept and be reinforced by the learning process before proceeding to another chapter. Self review exercises conclude each chapter. The one-concept chapters also provide organizational flexibility for the instructor. The text is well integrated to show the relationship among the basic concepts and to offer a comprehensive overview of economics. There are six modules: The Economic Problem; Price Determination; Behind the Supply Curve; Level of Income; Money; and Trade.

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Feasibility study and business planLearn How to Present a Completed Feasibility StudyA feasibility study is a thoroughly researched analysis of a plan or method. The purpose of a feasibility study is to determine and then communicate whether an action being considered is practical for a business or project.These studies usually contain detailed information about the financial structure for the plan and an analysis of the market with regards to the proposal (if needed).It also contains the suggested logistics for delivering a product or service, the resources you'll need, the personnel support and the organizational structure required. Presenting your feasibility study is just as important as the work you put into it.How to Assemble Your Feasibility StudyHow you present your final study is just as important as the information it contains. If you have a lot of material, organize it into a portfolio or binder. Finding information easily and quickly is important to executives, managers, lenders, and investors, so include tabs (type them if at all possible) to indicate each component in your study.Cover letters should not be generic but should be individualized depending upon with whom you are submitting the study. Before you submit your study, have someone else proofread it for you to check for content and errors.Typographical errors will make your study appear rushed or unprofessional, and if your descriptions and calculations do not make sense to the reader the action will be ruled unfeasible as presented.Although you write your conclusion last, it serves as a summary of the details in your study. You can place it at the end of your document (before any exhibits and attachments), but placing it after the table of contents sets the tone and highlights key issues for the reader to be aware of before they read the rest of the study.

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The relationship between animals and humans is more complex today than ever before. In addition to the animals that have served as household pets, and the farm animals that have provided labor and food, countless monkeys, rabbits, rats, and cats have enabled modern scientists to treat and cure humanity's most devastating illnesses. This aspect of animal-human interaction has engendered a bitter enmity between animal rights activists and the biomedical researchers whose work depends on the use (and oftentimes the killing) of laboratory animals. In An Odyssey with Animals, veterinarian and sleep researcher Adrian Morrison argues that humane animal use in biomedical research is an indispensable tool of medical science, and that efforts to halt such use constitute a grave threat to human health and wellbeing. The target of repeated acts of intimidation by anonymous animal rights activists because of his own research, Morrison is himself an animal advocate, and this volume is the culmination of his years spent negotiating the treacherous divide between a legitimate concern for animals and the importance of biomedical research. Drawing on the disciplines of philosophy, history, biology, and animal behavior, Morrison crafts a multi-faceted argument in favor of using animals humanely in research, the center of which is his staunch belief that human interests must be the primary concern of science and society. Along the way, Morrison delves into other human uses of animals in domains such as agriculture, hunting, and education, examining each use along with its philosophical, moral, and ecological implications. The result is a thought-provoking, intelligent and fair-minded discussion of a charged subject-- of the past and present of animals' relationships with humans, and how and why we should be able to use them as we do.