The relevance of microeconomics shown through real-world business examples. One of the challenges of teaching principles of microeconomics is fostering interest in concepts that may not seem applicable to students' lives. Microeconomics makes this topic relevant by demonstrating how real businesses use microeconomics to make decisions every day. With ever-changing US and world economies, the 7th Edition has been updated with the latest developments using new real-world business and policy examples. Regardless of their future career path -- opening an art studio, trading on Wall Street, or bartending at the local pub, students will benefit from understanding the economic forces behind their work.

For Principles of Macroeconomics courses. Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension. Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.

"Our approach in this new edition remains what it was in the first edition: to provide students and instructors with a text that delivers complete coverage of economic topics using many real-world examples. Our goal from the beginning has been to teach economics in a "widget-free" way by using real-world business and policy examples. It's an understatement to say that much has happened in the economy since our last edition appeared. The effects of the Covid-19 pandemic disrupted the economy as nothing else has in the lifetimes of today's students (and instructors). Congress, the Trump and Biden administrations, and the Federal Reserve responded to the severe recession of 2020 with fiscal and monetary policies that were also unprecedented. Partially as a result, the U.S. economy experienced the highest rates of inflation in 40 years. We have incorporated these developments in the new real-world examples and policy discussions in this edition and also in the extensive digital resources"--

Resource added for the Economics ?10-809-195? courses.

Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples. The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"? Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their everyday lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

"To change the way students see the world: this is my goal in teaching economics and in writing this book. Three facts about students are my guiding principles. First, they want to learn, but they are over-whelmed by the volume of claims on their time and energy. So, they must see the relevance to their lives and future careers of what they are being asked to learn. Second, students want to get it, and get it quickly. So, they must be presented with clear and succinct explanations. And third, students want to make sense of today's world and be better prepared for life after school. So, they must be shown how to apply the timeless principles of economics and its models to illuminate and provide a guide to understanding today's events and issues, and the future challenges they are likely to encounter. The organization of this text arises directly from these guiding principles"--