The serious message for marketing is that this is a textbook-agnostic supplement to Principles of Microeconomics written by an experienced professor who has taught this course to undergraduates at Berkeley for more than 10 years. Professor Olney incorporates her insights and experience in the classroom into this excellent text or supplement for all students interested in learning the key principles of Microeconomics. This could be used for the Principles course or as a supplement for any course in which students need a refresher.

Macroeconomics as a Second Language, a new volume in Wiley's bestselling As a Second Language series, is a study and review guide for students taking principles of macroeconomics courses or for any student who needs a review of fundamental concepts. A professor of the course for more than a decade, Olney combines her insights and experience in the classroom into this concise and accessible text.

Microeconomics in Context lays out the principles of microeconomics in a manner that is thorough, up to date, and relevant to students. Like its counterpart, Macroeconomics in Context, the book is uniquely attuned to economic realities. The "in Context" books offer affordability, accessible presentation, and engaging coverage of current policy issues from economic inequality and global climate change to taxes. Key features include: --Clear explanation of basic concepts and analytical tools, with advanced models presented in optional chapter appendices; --Presentation of policy issues in historical, institutional, social, political, and ethical context--an approach that fosters critical evaluation of the standard microeconomic models, such as welfare analysis, labor markets, and market competition; --A powerful graphical presentation of various measures of well-being in the United States, from income inequality and educational attainment to home prices; --Broad definition of well-being using both traditional economic metrics and factors such as environmental quality, health, equity, and political inclusion; --New chapters on the economics of the environment, taxes and tax policy, common property and public goods, and welfare analysis; --Expanded coverage of high-interest topics such as behavioral economics, labor markets, and healthcare; --Full complement of instructor and student support materials online, including test banks and grading through Canvas.

Intermediate Microeconomics: A Tool-Building Approach is a clear and concise, calculus-based exposition of current microeconomic theory essential for students pursuing degrees in Economics or Business. This beautifully-presented and accessible text covers all the essential topics that are typically required at the intermediate level, from consumer and producer theory to market structure (perfect competition, monopoly and oligopoly). Topics covered include risk, game theory, general equilibrium and externalities, asymmetric information, and public goods. Using numerical examples as well as sophisticated and carefully designed exercises, the book aims to teach microeconomic theory via a process of learning-by-doing. When there is a skill to be acquired, a list of steps outlining the procedure is provided, followed by an example to illustrate how this procedure is carried out. Once the procedure has been learned, students will be able to solve similar problems and be well on their way to mastering the skills needed for future study. Intermediate Microeconomics presents a tremendous amount of material in a concise way, without sacrificing rigor, clarity or exposition. Through use of this text, students will acquire both the analytical toolkit and theoretical foundations necessary in order to take upper-level courses in industrial organization, international trade, public finance and other field courses. Instructors that would like to consider Intermediate Microeconomics: A Tool-Building Approach for course adoption will have access to the book’s free companion website featuring: Detailed answers to end of chapter questions All figures used in the book as PDF files suitable for inclusion in PowerPoint slides Chapter-by-Chapter zipped files of worksheets/quizzes suitable for classroom use Problem sets are available on WebAssign for instructors who wish to use them. These are located at http://www.webassign.net/features/textbooks/banerjeeecon1/details.html?l=publisher. Please contact the author at [email protected] for details, or visit his website at http://banerjeemicro.com/

Examine microeconomic theory as a way of looking at the world as MICROECONOMICS: AN INTUITIVE APPROACH WITH CALCULUS, 2E builds on the basic economic foundation of individual behavior. Each chapter contains two sections. The A sections introduce concepts using intuition, conversational writing, everyday examples, and graphs with a focus on mathematical counterparts. The B sections then cover the same concepts with precise, accessible mathematical analyses that assume one semester of single-variable calculus. The book offers flexible topical coverage with four distinct paths: a non-game theory path through microeconomics, a path emphasizing game theory, a path emphasizing policy issues, or a path focused on business. Readers can use B sections to explore topics in greater depth. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Economics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic principles that allows us to achieve a more informed understanding of how we make our choices, regardless of whether these choices occur in our everyday life, in our work environment, or at the national or international level. The present two-volume text represents a commonsense approach to basic microeconomic principles. It is directed toward all students, but particularly toward those within business school settings, including students beginning an advanced business degree course of study. It will deliver clear statements of essential economic principles, supported by easy-to-understand examples, and uncluttered by extraneous material, the goal being to provide a concise readable primer that covers the substance of microeconomic theory. Over the course of the two volumes, the text will look at the efficient operation of competitive markets and what may cause those markets to fail, the benefits derived from trade, profit maximization, the consequences of choice, and the implications of imperfect competition.

Microeconomics bridges the gap between today's theory and practice, with a strong empirical dimension that lets students tests theory and successfully apply it. With carefully crafted features and vivid examples, Goolsbee, Levitt, and Syverson's text helps answer two critical questions students ask, "Do people and firms really act as theory suggests?" and "How can someone use microeconomics in a practical way? LaunchPad is an interactive online resource that helps students achieve better results. LaunchPad combines an interactive e-book with high-quality multimedia content and ready-made assessment options, including LearningCurve, our adaptive quizzing resource, to engage your students and develop their understanding. Features included: • Pre-built Units for each chapter, curated by experienced educators, with media for that chapter organized and ready to assign or customize to suit your course. • All online resources for the text in one location, including an interactive e-book, LearningCurve adaptive quizzing (see below), interactive applets, Dynamic Figures with manipulable variables, CalcClips whiteboard videos, and more. • Powerful Online Homework Options, with algorithmically generated exercises including, precalculus quizzes, and more • Helpful analytics, with a Gradebook that lets you see how your class is doing individually and as a whole. • A streamlined and intuitive interface that lets you build an entire course in minutes. LearningCurve in Launchpad In a game-like format, LearningCurve adaptive and formative quizzing provides an effective way to get students involved in the coursework. It offers: • A unique learning path for each student, with quizzes shaped by each individual's correct and incorrect answers. • A Personalised Study Plan, to guide students' preparation for class and for exams. • Feedback for each question with live links to relevant e-book pages, guiding students to the reading they need to do to improve their areas of weakness. For more information on LaunchPad including how to request a demo, access our support centre, and watch our video tutorials, please visit here. Request a demo or instructor access.