Mexico’s modern middle class emerged in the decades after World War II, a period of spectacular economic growth and social change. Though little studied, the middle class now accounts for one in five Mexican households. This path-breaking book explores the changing fortunes and political transformation of the middle class, especially during the last two decades, as Mexico has adopted new, market-oriented economic policies and has abandoned one-party rule. Blending the personal narratives of middle-class Mexicans with analyses of national surveys of households and voters, Dennis Gilbert traces the development of the middle class since the 1940s. He describes how middle-class Mexicans were affected by the economic upheavals of the 1980s and 1990s and examines their shifting relations with the ruling Partido Revolucionario Institucional (PRI). Long faithful to the PRI, the middle class gradually grew disenchanted. Gilbert examines middle-class reactions to the 1968 Tlatelolco massacre, the 1982 debt crisis, the government’s feeble response to the 1985 Mexico City earthquake, and its brazen manipulation of the vote count in the 1988 presidential election. Drawing on detailed interviews with Mexican families, he describes the effects of the 1994–95 peso crisis on middle-class households and their economic and political responses to it. His analysis of exit poll data from the 2000 elections shows that the lopsided middle-class vote in favor of opposition candidate Vicente Fox played a critical role in the election that drove the PRI from power after seven decades. The book closes with an epilogue on the middle class and the July 2006 presidential elections.

Mexico’s modern middle class emerged in the decades after World War II, a period of spectacular economic growth and social change. Though little studied, the middle class now accounts for one in five Mexican households. This path-breaking book explores the changing fortunes and political transformation of the middle class, especially during the last two decades, as Mexico has adopted new, market-oriented economic policies and has abandoned one-party rule. Blending the personal narratives of middle-class Mexicans with analyses of national surveys of households and voters, Dennis Gilbert traces the development of the middle class since the 1940s. He describes how middle-class Mexicans were affected by the economic upheavals of the 1980s and 1990s and examines their shifting relations with the ruling Partido Revolucionario Institucional (PRI). Long faithful to the PRI, the middle class gradually grew disenchanted. Gilbert examines middle-class reactions to the 1968 Tlatelolco massacre, the 1982 debt crisis, the government’s feeble response to the 1985 Mexico City earthquake, and its brazen manipulation of the vote count in the 1988 presidential election. Drawing on detailed interviews with Mexican families, he describes the effects of the 1994–95 peso crisis on middle-class households and their economic and political responses to it. His analysis of exit poll data from the 2000 elections shows that the lopsided middle-class vote in favor of opposition candidate Vicente Fox played a critical role in the election that drove the PRI from power after seven decades. The book closes with an epilogue on the middle class and the July 2006 presidential elections.

As middle classes in developing countries grow in size and political power, do they foster stable democracies and prosperous, innovative economies? Or do they encourage crass materialism, bureaucratic corruption, unrealistic social demands, and ideological polarization? These questions have taken on a new urgency in recent years but they are not new, having first appeared in the mid twentieth century in debates about Latin America. At a moment when exploding middle classes in the global South increasingly capture the world's attention, these Latin American classics are ripe for revisiting. Part One of the book introduces key debates from the 1950s and 1960s, when Cold War era scholars questioned whether or not the middle class would be a force for democracy and development, to safeguard Latin America against the perceived challenge of Revolutionary Cuba. While historian John J. Johnson placed tentative faith in the positive transformative power of the "middle sectors," others were skeptical. The striking disagreements that emerge from these texts lend themselves to discussion about the definition, character, and complexity of the middle classes, and about the assumptions that underpinned twentieth-century modernization theory. Part Two brings together more recent case studies from Mexico, Peru, Brazil, Colombia, Chile, and Argentina, written by scholars influenced by contemporary trends in social and cultural history. These authors highlight issues of language, identity, gender, and the multiple faces and forms of power. Their studies bring flesh-and-blood Latin Americans to the forefront, reconstructing the daily lives of underpaid office workers, harried housewives and striving professionals, in order to revisit questions that the authors in Part One tended to approach abstractly. They also pay attention to changing cultural understandings and political constructions of who "the middle class" is and what it means to be middle class. Designed with the classroom and non-specialist reader in mind, the book has a comprehensive critical introduction, and each selection is preceded by a short description setting the context and introducing key themes.

This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While drawing a comparative analysis of what it means to be middle class in these different locations, the essays offer a connective understanding of the middle class phenomenon in emerging market economies and lay the groundwork for future research on emerging, transitional societies. The book addresses three key dimensions: the discursive creation of the middle class, the construction of the cultural identity through consumption practices and lifestyle choices, and the social, political and cultural consequences related to globalization and neoliberalism.

Cavernous, often cold, always dark, with the lingering smell of popcorn in the air: the experience of movie-going is universal. The cinematic experience in Mexico is no less profound, and has evolved in complex ways in recent years. Films like Y Tu Mama Tambien, El Mariachi, Amores Perros, and the work of icons like Guillermo del Toro and Salma Hayek represent much more than resurgent interest in the cinema of Mexico. In Screening Neoliberalism, Ignacio Sanchez Prado explores precisely what happened to Mexico's film industry in recent decades. Far from just a history of the period, Screening Neoliberalism explores four deep transformations in the Mexican film industry: the decline of nationalism, the new focus on middle-class audiences, the redefinition of political cinema, and the impact of globalization. This analysis considers the directors and films that have found international notoriety as well as those that have been instrumental in building a domestic market. Screening Neoliberalism exposes the consequences of a film industry forced to find new audiences in Mexico's middle-class in order to achieve economic and cultural viability.

As a collective effort, this volume locates the formation of the middle classes at the core of the histories of Latin America in the last two centuries. Featuring scholars from different places across the Americas, it is an interdisciplinary contribution to the world histories of the middle classes, histories of Latin America, and intersectional studies. It also engages a larger audience about the importance of the middle classes to understand modernity, democracy, neoliberalism, and decoloniality. By including research produced from a variety of Latin American, North American, and other audiences, the volume incorporates trends in social history, cultural studies and discursive theory. It situates analytical categories of race and gender at the core of class formation. This volume seeks to initiate a critical and global conversation concerning the ways in which the analysis of the middle classes provides crucial re-readings of how Latin America, as a region, has historically been understood.

Explicitly focusing on the malaise of underdevelopment that has shaped the country since the Spanish conquest, Ramón Eduardo Ruiz offers a panoramic interpretation of Mexican history and culture from the pre-Hispanic and colonial eras through the twentieth century. Drawing on economics, psychology, literature, film, and history, he reveals how development processes have fostered glaring inequalities, uncovers the fundamental role of race and class in perpetuating poverty, and sheds new light on the contemporary Mexican reality. Throughout, Ruiz traces a legacy of dependency on outsiders, and considers the weighty role the United States has played, starting with an unjust war that cost Mexico half its territory. Based on Ruiz’s decades of research and travel in Mexico, this penetrating work helps us better understand where the country has come, why it is where it is today, and where it might go in the future.