The book presents a survey of the studies of metonymy in various aspects of language from the cognitive linguistic perspective. It discusses the role of metonymy not only in the traditional domain of semantics but also in morphology, linguistic pragmatics and formal dimensions of language, including syntax. The most influential modern theories of metonymy are thoroughly and critically discussed and the author also proposes his own original solutions to the problems which arise, taking into account his Polish perspective. Since the picture that emerges shows metonymy as a universal conceptual phenomenon, the last chapter is devoted to the discussion of the possible biological, neural and evolutionary reasons why metonymy is so rampant. Thus, another important aim of this study is to consider the problem of the embodiment of metonymy from the point of view of modern neuroscience.

Metonymy in Language and Thought gives a state-of-the-art account of metonymic research. The contributions have different disciplinary and theoretical backgrounds in linguistics, psycholinguistics, psychology and literary studies. However, they share the assumption that metonymy is a cognitive phenomenon, a “figure of thought,” underlying much of our ordinary conceptualization that may be even more fundamental than metaphor. The use of metonymy in language is a reflection of this conceptual status. The framework within which metonymy is understood in this volume is that of scenes, frames, scenarios, domains or idealized cognitive models. The chapters are revised papers given at the Metonymy Workshop held in Hamburg, 1996.

This book explores metonymy in language, gesture, music, art and film, and discusses the challenges it presents in cross-cultural communication.

The best survey of cognitive linguistics available, this Handbook provides a thorough explanation of its rich methodology, key results, and interdisciplinary context. With in-depth coverage of the research questions, basic concepts, and various theoretical approaches, the Handbook addresses newly emerging subfields and shows their contribution to the discipline. The Handbook introduces fields of study that have become central to cognitive linguistics, such as conceptual mappings and construction grammar. It explains all the main areas of linguistic analysis traditionally expected in a full linguistics framework, and includes fields of study such as language acquisition, sociolinguistics, diachronic studies, and corpus linguistics. Setting linguistic facts within the context of many other disciplines, the Handbook will be welcomed by researchers and students in a broad range of disciplines, including linguistics, cognitive science, neuroscience, gesture studies, computational linguistics, and multimodal studies.

The present book contains a transcribed version of the lectures given by Professor Zoltán Kövecses in November 2010 as one of the three forum speakers for the 8th China International Forum on Cognitive Linguistics. The topics presented in this book deal with the language and conceptualization of emotions, cross-cultural variation in metaphor, metaphor and metonymy in discourse, and the issue of the relationship between language, mind, and culture from a cognitive linguistic perspective.

Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

Metonymy and Language presents a new theory of language and communication in which the central focus is on the concept of metonymy, the recognition of partial matches and overlaps. Through the use of original data sets and rigorous primary research, Denroche characterizes metonymy as key to understanding why language is so ‘fit for purpose’ and how it achieves such great subtlety and flexibility. This study develops the notion of ‘metonymic competence’ and demonstrates that metonymic behavior is often pursued for its own sake in recreational activities, such as quizzes, puzzles and play, and shows the possible impact of the application of metonymic processing theory to professional fields, such as language teaching and translator training. Furthermore, it proposes a research approach with metonymy at its center, ‘metonymics,’ which Denroche suggests could provide a powerful framework for addressing issues in numerous fields of practice in the arts and sciences.