Many authors have argued that applying social psychology to the solution of real world problems builds better theories. Observers have claimed, for example, that of human behavior applied social psychology reveals more accurate principles because its data are based on people in real-life circumstances (Helmreich, 1975; Saxe & Fine, 1980), provides an opportunity to assess the ecological validity of generalizations derived from laboratory research (Ellsworth, 1977; Leventhal, 1980), and discloses important gaps in existing theories (Fisher, 1982; Mayo & LaFrance, 1980). Undoubtedly, many concrete examples can be mustered in support of these claims. But it also can be argued that applying social psychology to social issues and problems builds better research methods. Special methodological problems arise and new perspectives on old methodological problems emerge when re searchers leave the laboratory and tackle social problems in real-world settings. Along the way, we not only improve existing research techniques but also devel op new research tools, all of which enhance our ability to obtain valid results and thereby to understand and solve socially relevant problems. Indeed, Campbell and Stanley's (1966) seminal work on validity in research design grew out of the application of social science in field settings. In this spirit, the principal aim of this volume is to present examples of methodological advances being made as researchers apply social psychology in real-life settings.

An innovative textbook introducing a variety of social science methodologies applicable to a range of social and political science disciplines.

An introduction to how social psychological theories, methods and interventions can be applied to manage real-world social problems.

This book explores what social psychology can contribute to our understanding of real-life problems and how it can inform rational interventions in any area of social life. By reviewing some of the most recent achievements in applying social psychology to pressing contemporary problems, Forgas, Crano, and Fiedler convey a fundamentally optimistic message about social psychology’s achievements and prospects. The book is organized into four sections. Part I focuses on the basic issues and methods of applying social psychology to real-life problems, discussing evolutionary influences on human sociability, the role of psychological ‘mindsets’ in interpreting reality, and the use of attitude change techniques to promote adaptive behaviors. Part II explores the applications of social psychology to improve individual health and well-being, including managing aggression, eating disorders, and improving therapeutic interactions. Part III turns to the application of social psychology to improve interpersonal relations and communication, including attachment processes in social relationships, the role of parent-child interaction in preventing adolescent suicide, and analyzing social relations in legal settings and online social networks. Finally, Part IV addresses the question of how social psychology may improve our understanding of public affairs and political behavior. The book will be of interest to students and academics in social psychology, and professionals working in applied settings.

This student-friendly introduction to the field focuses on understanding social and practical problems and developing intervention strategies to address them. Offering a balance of theory, research, and application, the updated Third Edition includes the latest research, as well as new, detailed examples of qualitative research throughout.

Methodological Issues in Psychology is a comprehensive text that challenges current practice in the discipline and provides solutions that are more useful in contemporary research, both basic and applied. This book begins by equipping the readers with the underlying foundation pertaining to basic philosophical issues addressing theory verification or falsification, distinguishing different levels of theorizing, or hypothesizing, and the assumptions necessary to negotiate between these levels. It goes on to specifically focus on statistical and inferential hypotheses including chapters on how to dramatically improve statistical and inferential practices and how to address the replication crisis. Advances to be featured include the author's own inventions, the a priori procedure and gain-probability diagrams, and a chapter about mediation analyses, which explains why such analyses are much weaker than typically assumed. The book also provides an introductory chapter on classical measurement theory and expands to new concepts in subsequent chapters. The final measurement chapter addresses the ubiquitous problem of small effect sizes in psychology and provides recommendations that directly contradict typical thinking and teaching in psychology, but with the consequence that researchers can enjoy dramatically improved effect sizes. Methodological Issues in Psychology is an invaluable asset for students and researchers of psychology. It will also be of vital interest to social science researchers and students in areas such as management, marketing, sociology, and experimental philosophy.

This comprehensive and accessible textbook overviews the applications of social psychology to a wide range of problems and issues in contemporary society. With internationally respected contributors who survey the major developments in their fields, this practical guide incorporates advice, examples and reading lists. The first part of the book outlines a number of general frameworks that inform the applications of social psychology, namely language, attitudes, decision-making and survey research; Part Two focuses on major behavioural domains, including health and economic behaviour; Part Three explains the relationship between social psychology and social institutions, highlighting, for instance, the media, law and politic