Analyzing the power of metaphor in the rhetoric of science, this book examines the use of words to express complex scientific concepts.

The study focuses on three major case studies: the spread of Darwin's phrase "struggle for existence" in the popularizing literature in turn of the century Germany; the reception of Thomas Kuhn's "Structure of Scientific Revolution" and its identification with the term "paradigm" in the sciences and humanities; and the diffusion of the concept of "chaos" from scientific to everyday discourses.

Introduces the diverse roles metaphors play in the life sciences and highlights their significance for theory, communication, and education.

Understanding metaphor raises key questions about the relationship between language and meaning, and between language and mind. This book explores how this understanding can impact upon the theory and practice of language teaching. After summarising the cognitive basis of metaphor and other figures of speech, it looks at how this knowledge can inform classroom practice. Finally, it sets out how we can use these insights to re-appraise language learning theory in a way that treats it as consonant with the cognitive nature of language.

Metaphor from the Ground Up introduces Conceptual Filtering Theory, a theory of mental processing that describes figurative language communication in terms of conceptual domain projection and contextual disambiguation. In an attempt to match theoretical observations from cognitive semantics and pragmatics with related knowledge about mental processes from cognitive neuroscience, CFT first examines the distributed nature of conceptualization and then uses this background information to explain metonymic “binding” and metaphoric “mapping.” Once the perceptual origins of metonymy and metaphor have been demonstrated, CFT offers a detailed account of how salient aspects of conceptualization differentially combine to achieve predictable inferencing results in linguistic communication. In addition, CFT characterizes the role of contextual effects in pruning salient inferencing options and demonstrates how situational frames can be manipulated to guide semantic outcomes. The book as a whole will assert that figurative language processing cannot be characterized in terms of a generically constituted base system that receives inputs and spits out predictable results according to logical probability in a situational vacuum. Rather, it is a dynamic, context-sensitive process that continually reweights the underlying system so as to rapidly select situation-relevant lines of inferencing from among a variety of salient inferencing options.

This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

Metaphors show students how to make connections between the concrete and the abstract, prior knowledge and unfamiliar concepts, and language and image. But teachers must learn how to use metaphors and analogies strategically and for specific purposes, helping students discover and deconstruct effective comparisons. Metaphors & Analogies is filled with provocative illustrations of metaphors in action and practical tips.