Harness the power of messaging to create a positive school culture and increase school and community collaboration. Written for school leaders, this title is divided into three parts. Each part helps readers to maximize their role as chief communicators with different stakeholders: students, teachers, and parents and community. Each chapter includes suggestions for using digital tools to enhance communication and ends with reflection questions and practical next steps. How this book will help you foster school community and improve your communication strategy: Comprehend the power of messaging and public relations in school. Gain tips for how to best use available technology tools, including online platforms, for messaging purposes. Inspect scenarios and real anecdotes that show communication strategies and messaging tactics in action in schools. Learn how to implement positive communication with parents and students from the start of the school year. Explore special strategies for communicating with challenging students or in difficult school climates. Contents: Introduction: Why Messaging Matters Chapter 1: Building a Positive Culture for Messaging Chapter 2: Cultivating a Positive Message With Teachers Chapter 3: Using Technology to Message With Teachers Chapter 4: Cultivating a Positive Message With Students Chapter 5: Using Technology to Message With Students Chapter 6: Cultivating a Positive Message With the Community, Parents, and Beyond Chapter 7: Using Technology to Message With the Community, Parents, and Beyond Epilogue References and Resources Index

Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.

Disrupting, dismantling, and ultimately defeating al-Qaeda based and inspired terrorism is a declared policy of the U.S. Government. Three key strategic objectives have been identified for accomplishing this: attacking al-Qaeda's terror network, undermining radicalization and recruitment, and hardening homeland defense. The present monograph proposes a distinct "jihad-realist" approach for undermining radicalization and recruitment to al-Qaeda. First, a brief discussion of six means for ending terrorist organizations is provided. Second, the premises of a jihad-realist approach are described. Third, a jihad-realist Shari'a case against al-Qaeda's terrorism is presented. In conclusion, key assertions are summarized, and several specific policy recommendations offered for national security personnel charged with formulating and executing counterterrorist messaging strategy.

A passionate call to action to eliminate needless deaths from cervical cancer, by combatting healthcare inequities women face. Dr Eckert weaves together survivors' stories with her own expert, evidenced-based information. By breaking down cultural and political barriers, we can work together to eliminate the world's most preventable cancer.

"Imagine a strategy memo forecasting cyberattacks by Russian hackers, trolls, and bots designed to roil social discontent and damage the electoral prospects of a major party US presidential nominee, or, if she winds up winning, to sabotage her ability to govern by seeding allegations of Democratic voter fraud. Guaranteed payoff. No fingerprints. No keystroke record. No contrails in the cloud. To ensure that Americans would believe that disparaging messages about her were made in the US, use bitcoin to buy space and set up virtual private networks (VPNs) on American servers. Distribute hacked content stolen from the accounts of her staff and associates through an intermediary, WikiLeaks. Use identity theft, stolen Social Security numbers, and appropriated IDs to circumvent Facebook and PayPal's demand for actual names, birth dates, and addresses. On platforms such as Instagram and Twitter, register under assumed names. Diffuse and amplify your attack and advocacy through posts on Facebook, tweets and retweets on Twitter, videos on YouTube, reporting and commentary on RT, blogging on Tumblr, news sharing on Reddit, and viral memes and jokes on 9GAG. Add to the mix a video game called Hilltendo in which a missile-straddling Clinton figure vaporizes classified emails sought by the FBI. Employ "online agitators" and bots to upvote posts from imposter websites such as BlackMattersUS.com to the top of such subreddits as r/The_Donald and r/HillaryForPrison. Drive content to trend. To maximize the impact of your handiwork, use data analytics and search-engine maximization tools built into the social media platforms. To test and fuel doubts about the security of US voter information, hack the election systems of states. And, throughout the primary and general election season, insinuate the notion that if Hillary Clinton were to win, she would have done so by rigging the election, an outcome that would repay her assaults on the legitimacy of their leader's presidency with doubts about her own. Were she instead to lose, she would no longer be a thistle in the toned torso of the hackers and trolls' boss's likely boss. Every result but one produces desirable results for the Kremlin. Outcome one: Clinton is off the international stage. Outcome two: she wins but can't govern effectively. Outcome three: the former Secretary of State is elected and the country simply moves on, but the sabotage nonetheless has magnified cultural tensions and functioned as a pilot from which to birth later success - perhaps when she runs for a second term. The only eventuality that damages the Russian cybersoldiers and their commander-in-chief is the fourth in which, in real time, the cyberattackers are unmasked by a vigilant intelligence community, condemned by those in both major political parties and around the world, characterized by the media as spies and saboteurs, the Russian messaging is blocked or labeled as Russian propaganda, and, when included in media accounts, the stolen content is relentlessly tied to its Russian origins and sources. None of that happened. Instead, to the surprise of the Russian masterminds as well as both Hillary Clinton and Donald Trump, he won the Electoral College and with it a four-year claim on 1600 Pennsylvania Avenue. Although countrywide she bested him by almost 2.9 million votes, he unexpectedly captured an Electoral College majority by running the table. By the end of the evening of November 8, Florida as well as Wisconsin, Michigan, and Pennsylvania were in his column. The ways in which Russian hacking and social media messaging altered the content of the electoral dialogue and contributed to Donald Trump's victory are the subjects of this book. To begin my exploration, this overview chapter will highlight key findings of the US intelligence community; preview my focus on the hackers and trolls and the synergies between them; justify casting the Russian machinations as acts of cyberwar; outline ways in which susceptibilities in our system of government and media structures magnified their effects; and note five presuppositions that will shape my analysis of the Russian trolls' work and one that will guide my study of the effects of the hackers."--

Do you have a plan, a real plan, for raising your sons to be men of God? You can bet pop culture has a plan for them, and it won’t be anything that honors God. In the Thick of It lays out a proven model to help you raise your sons to be men of unyielding conviction in a culture of confusion. Each chapter will challenge and encourage you to be intentional about raising boys with a healthy mindset and faith framework in a spiritually hostile world. Jason Cruise, minister to men and father to two boys, covers timeless topics that are essential in the successful parenting of sons--including ​Divided Loyalties, The Judgment Day of Popular Opinion, Redefining the Goal, What My Sons Deserve from Me, Sowing Manhood, and An Unexpected Witness. No matter what stage of fatherhood you're currently in, you'll be encouraged and equipped to train a new generation as you discover this must-have blueprint for raising your boys to become godly men.

Amidst the daily barrage of toxic Tweets, Facebook rants, and cable news shoutfests, Messaging emerges as a hopeful, surprising Communication Playbook for 21st Century Christians. Before the next nasty election cycle, before the next online debate showcasing believers going at it with one another or with the culture at large, readers of Messaging will feel uniquely equipped to maximize their voice with a refreshing kind of biblical confidence the author calls "New Testament Normal." Using numerous familiar headlines from current events, John Wootton guides readers through a four-part journey based on repeated, positive, and convincing patterns of New Testament instruction and experience. Along the way, Messaging draws the striking conclusion that there is no biblical support for two practices today's evangelicals routinely employ with nonbelievers in their audience: 1) publicly criticizing fellow believers and 2) using the name of Jesus or His Church to reprimand the immoral or political preferences of people who aren't born again In stark contrast, abundant scriptural support is cited for two radically intentional and effective pursuits: 1) loving fellow believers for all the world to see and 2) consistently proclaiming the good news of the gospel Get ready for lively conversation and greater unity as Christians with differing viewpoints find themselves wrestling with challenging insights that have profound ramification for the Church's end-time mission and effectiveness. Decades of messy messaging have primed the heart of a wayward culture for a refined and rejuvenated reflection of the body of Christ.