• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.

"Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.

The great Latin American writer: an inspiration to Vargas Llosa and Carlos Fuentes

A deep and penetrating exploration of the key concepts of information and communications sciences by one of its founders, this book covers everything in its subject that you want to know more about including the bedrock topics of signs, symbols, information, and communication, all considered from an historical and foundational perspective that is satisfying to the beginning student and worthwhile for practitioners of long standing. All the major players are given their role, from Shannon and Weaver to Tim Berners-Lee, with Marshall McLuhan an engaging participant. Communication in all its forms—be it print or electronic media, mass communication as well as person-to-person messaging, whether by mail, telephone, gesture, or email—is thoroughly examined in this book, which can serve as either an introductory text to undergraduates in information science, an interesting read for the layman, or as a refresher for the communications professional.

For courses in Language and Culture, Anthropological Linguistics, and Language and Communication. Using data from cultures and languages throughout the world to highlight both similarities and differences in human languages this text explores the many interconnections among language, culture, and communicative meaning. It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.