Winner, 2008 Richard E. Neustadt Award, Presidency Research Group organized section of the American Political Science Association Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It’s even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her fascinating new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton. Kumar describes how today’s White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts. Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.

Examines the difficulties faced by Barack Obama's campaign runners during the 2012 election and how they put aside differences in order to control the Obama brand, stay on message, and win.

A fresh, fun, and "thought-provoking" New York Times bestseller about the American electoral college and why every vote counts from bestselling and award-winning duo Kelly DiPucchio and LeUyen Pham. "Where are the girls?" When Grace's teacher reveals that the United States has never had a female president, Grace decides she wants to be the nation's first and immediately jumpstarts her political career by running in her school's mock election! The race is tougher than she expected: her popular opponent declares that he's the "best man for the job" and seems to have captured the votes of all of the class's boys. But Grace is more determined than ever. Even if she can't be the best man for the job, she can certainly try to be the best person! This timely story not only gives readers a fun introduction to the American electoral system but also teaches the value of hard work, courage, independent thought -- and offers an inspiring example of how to choose our leaders.

President Ronald Reagan taught James Rosebush to be an impactful speaker. Now he's going to teach you. Public speaking isn't easy. Just ask anyone who's ever blown a sales pitch, failed a class, or fumbled their way through a presentation because they froze up or couldn't find the right words. No wonder more than 75 percent of people in the United States suffer from Glossophobia, the fear of speaking in front of crowds. Luckily, public speaking isn't some innate ability. It's a skill. And given the right amount of time, energy, and perseverance, anyone can learn how it's done. In Winning Your Audience, James Rosebush draws on several decades of experience working with presidents, politicians, and business leaders to write his own manual for delivering a message with confidence. He looks back on the lessons he learned travelling the world with President Ronald Reagan, whom he served under for five years in the White House, and lays out the keys to "the Reagan speech template": Question, Inform, Inspire, Ask. Rosebush also studies some of the great political orators of our time. Vital lessons from the likes of Winston Churchill, Abraham Lincoln, Frederick Douglass, and President Donald Trump are distilled down to a few simple rules. Among them are:· Be authentic· Know yourself· Practice and rehearse...and then do it again · Don't care what your mother thinks of you No matter what kind of speeches, toasts, or presentations you have to give, this book can help. Use it like a textbook. Write in the margins. Tear out pages. Winning Your Audience can make even the most timid speakers among us into a genuine leaders. Read it now and learn how to win your audience.

"President José Mujica of Uruguay's 2012 speech on climate change delivered to the United Nations"--

Introduction -- American dreams : access, mobility, fairness -- Free minds : educating democratic citizens -- Hard facts : knowledge creation and checking power -- Purposeful pluralism : dialogue across difference on campus -- Conclusion.