Message-Attitude-Behavior Relationship explores the relationship between messages, attitudes, and behaviors. Emphasis is on alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Innovative mathematical models are discussed to highlight stochastic and deterministic mathematical operators case in coextensive, sequential, and multidimensional arrays of systems state. Message strategies are cast in terms of social, psychological, and information processing constructs. Comprised of 11 chapters, this book begins with an overview of the research tradition dealing with messages, attitudes, and behaviors. The following chapters provide in-depth justification, supported by data analysis, for the use of various theoretical and methodological approaches to the message-attitude-behavior relationship. An atomized, stochastic model of the behavioral effects of message campaigns is then described, along with the foundations of cognitive theory and a constructivist analysis of the relationship between attitudes and behavior. An information-processing explanation of attitude-behavior inconsistency is also outlined. The link between mental states and social action is analyzed with respect to Ludwig Wittgenstein's 1953 book Philosophical Investigations. This monograph should be a valuable resource for both social and behavioral scientists engaged in behavioral research.

First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Published under the auspices of the International Communication Association, this volume, the fifth in the Communication Yearbook series, provides an annual overview and synthesis of developments in the science of communication. Disciplinary reviews and commentaries on general topics in all subdivisions of communication accompany analyses of developments in communication theory and research in specialized areas within the communication sciences. Among the areas covered are information systems, interpersonal communication, political communication, instructional communication, health communication, mass communication, organizational communication, and intercul-tural communication. Reviews and commentaries are commissioned by the editor, and divisional overviews are prepared by scholars in each area of specialization. Articles presenting current research are selected through competitive judging processes within each interest area.

Communication Yearbook 18 originally published in 1995 focuses on cognitive approaches to the study of human communication, examining topics such as the formation of interaction goals, cognitive models of message production, mindfulness and minlessness in message processing and attention to televised messages. Sections two and three concentrate on the communicative management of health and environmental risks, critical analyses of classical approaches to risk communication and the ways in which people are connected through diverse forms of communicative behavior, including supportive relationships, electronic mail systems and ideologies. Commentaries in each section provide alternative perspectives on the state of research, extend issues of significance and help engage the reader with contemporary debates.