Merchants
Title | Merchants PDF eBook |
Author | Edmond Smith |
Publisher | Yale University Press |
Pages | 381 |
Release | 2021-09-14 |
Genre | History |
ISBN | 0300264496 |
A new history of English trade and empire—revealing how a tightly woven community of merchants was the true origin of globalized Britain In the century following Elizabeth I’s rise to the throne, English trade blossomed as thousands of merchants launched ventures across the globe. Through the efforts of these "mere merchants," England developed from a peripheral power on the fringes of Europe to a country at the center of a global commercial web, with interests stretching from Virginia to Ahmadabad and Arkhangelsk to Benin. Edmond Smith traces the lives of English merchants from their earliest steps into business to the heights of their successes. Smith unpicks their behavior, relationships, and experiences, from exporting wool to Russia, importing exotic luxuries from India, and building plantations in America. He reveals that the origins of "global" Britain are found in the stories of these men whose livelihoods depended on their skills, entrepreneurship, and ability to work together to compete in cutthroat international markets. As a community, their efforts would come to revolutionize Britain’s relationship with the world.
Value Merchants
Title | Value Merchants PDF eBook |
Author | James C. Anderson |
Publisher | Harvard Business Press |
Pages | 253 |
Release | 2007-11-07 |
Genre | Business & Economics |
ISBN | 1422131076 |
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.
Merchants of Doubt
Title | Merchants of Doubt PDF eBook |
Author | Naomi Oreskes |
Publisher | A&C Black |
Pages | 368 |
Release | 2011-10-03 |
Genre | Technology & Engineering |
ISBN | 1408828774 |
The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. These scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly-some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it. Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.
The Attention Merchants
Title | The Attention Merchants PDF eBook |
Author | Tim Wu |
Publisher | Vintage |
Pages | 434 |
Release | 2017-09-19 |
Genre | Business & Economics |
ISBN | 0804170045 |
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Merchants of Despair
Title | Merchants of Despair PDF eBook |
Author | Robert Zubrin |
Publisher | Encounter Books |
Pages | 330 |
Release | 2012-02-28 |
Genre | Political Science |
ISBN | 1594035695 |
There was a time when humanity looked in the mirror and saw something precious, worth protecting and fighting for—indeed, worth liberating. But now, we are beset on all sides by propaganda promoting a radically different viewpoint. According to this idea, human beings are a cancer upon the Earth, a horde of vermin whose aspirations and appetites are endangering the natural order. This is the core of antihumanism. Merchants of Despair traces the pedigree of this ideology and exposes its pernicious consequences in startling and horrifying detail. The book names the chief prophets and promoters of antihumanism over the last two centuries, from Thomas Malthus through Paul Ehrlich and Al Gore. It exposes the worst crimes perpetrated by the antihumanist movement, including eugenics campaigns in the United States and genocidal anti-development and population-control programs around the world. Combining riveting tales from history with powerful policy arguments, Merchants of Despair provides scientific refutations to all of antihumanism’s major pseudo-scientific claims, including its modern tirades against nuclear power, pesticides, population growth, biotech foods, resource depletion, and industrial development.
Merchants of Culture
Title | Merchants of Culture PDF eBook |
Author | John B. Thompson |
Publisher | John Wiley & Sons |
Pages | 357 |
Release | 2021-04-14 |
Genre | Social Science |
ISBN | 1509528946 |
These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.
The Legend of the Monk and the Merchant
Title | The Legend of the Monk and the Merchant PDF eBook |
Author | Terry Felber |
Publisher | Thomas Nelson Inc |
Pages | 201 |
Release | 2012 |
Genre | Religion |
ISBN | 0849948525 |
Terry Felber has written a parable that will transform your life and your business. Many years ago, this book helped Dave Ramsey rediscover the marketplace as a mission field--and merchants as ministers. Now let it open your eyes to the opportunities for service and leadership all around you.