This book identifies and describes five megatrends that will define the landscape of the Travel, Tourism & Hospitality industry, with a particular focus on the European context. Humans began travelling on the same day that Homo Sapiens first realized he could walk upright. No boundaries, mountains or cliffs have managed to stop or diminish our insatiable desire to find out what lies beyond the visible horizon. Tourism has enjoyed virtually uninterrupted growth for the past several decades, and the sector has now become the third-largest source of export revenue, after chemicals and fuel, and ahead of the automotive and food sectors. And yet, in its current globalised format, it is exposed to sudden shocks that can swiftly shake up the status quo accelerating the deployment of some megatrends here described. We have all witnessed the Covid-19 pandemic and its devastating consequences for the industry. While the number of international tourism arrivals to Europe has soared to over 700 million a year, at the same time we are experiencing a period of deep transformation. Bauman couldn’t have been more accurate or insightful when he coined the word ‘liquid’ in this regard. As an exquisite expression of a civilized, rich and discerning first-world society, travel and tourism are now changing shape and meaning, requiring our business models to adapt. What are the megatrends that will dictate the future shape of our industry’s landscape? Who is the new tourist, if there is one, and what is she looking for? Is the new post-technological era transforming the depth and the very essence of travelling? This book offers a number of visionary insights, as well as operational takeaways.

The 2018 edition analyses tourism performance and policy trends across 49 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic,...

This significant and timely book critically discusses the effects of emerging trends and shifting dynamics on the tourism and hospitality industry at local, regional, national, and international levels in a holistic manner. This book offers a multi-disciplinary and inter-disciplinary approach and examines emerging topics such as technology and disruptive economies as well as the Covid-19 pandemic that are likely to change the future of the industry, either positively or negatively. The book thus advances the knowledge surrounding emergent controversies pertaining to tourism and hospitality including the growth of alternative business models (e.g., sharing economy business models), travel in light of climate change, and human resource ethics given the increasing adoption of artificial intelligence (AI), data, and algorithms. Offering a platform for the critical discussion of pertinent transformations and, as such, providing theoretical and practical insights, this book will be of great value to destination planners, policymakers, industry practitioners, educators, and upper-level students of tourism and hospitality.

This open access book presents a set of practical tools and collaborative solutions in multi-disciplinary settings to foster the Alpine Space health tourism industry's innovation and competitiveness. The proposed solutions emerge as the result of the synergy among health, environment, tourism, digital, policy and strategy professionals. The approach underlines the pivotal role of a sustainable and ecomedical use of Alpine natural resources for health tourism destinations, and highlights the need of integrating aspects of natural resources' healing effects, a shared knowledge of Alpine assets through digital solutions, and frames strategic approaches for the long-term development of the sector. The volume exploits the results of the three-years long EU research project HEALPS 2, which involved several stakeholders from the health tourism, healthcare and sustainable tourism industries. This book is relevant for health tourism destinations and facilities (hotels, clinics, wellness and spa companies), regional and local authorities (policy makers), business support organizations, researchers involved in digital healthcare and geoinformatics. [Resumen de la editorial]

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability. New features and topics in this fourth edition include: New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impacts. A new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizations. Technology is integrated into all chapters, looking at big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity and innovation. Impacts and implications of COVID-19 are discussed, considering industry responses, financial implications and future emergent strategies. A contemporary view incorporates the broad range of academic literature and industry developments that have emerged in recent years and provides a particular focus on smaller organizations, recognizing their key role. Web support for tutors and students provides explanations and guidelines for instructors on how to use the textbook and case studies, additional exercises and video links for students. This book is written in an accessible and engaging style and structured logically, with useful features throughout to aid students’ learning and understanding. It is an essential resource for tourism, hospitality and events students.