Naisbitt and Aburdene provide a forecast of the coming ten years, including a booming global economy, the decade of women in leadership, and the religious revival of the third millenium. A thought-provoking study which gains new significance as we approach the last decade of the 20th century.

As the millennium approaches, so do many new business opportunities. This practical and fascinating survival guide for the future throws a spotlight on today's hidden trends and reveals how they will shape the events of tomorrow.

A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge. “In a world of half-baked hot takes, Marian Salzman is a true seer.”—Andrew Yang A little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy to its knees. But instead of overnight disruption, humankind slipped into two decades of economic turmoil, ecological angst, and tribalism, all set against the backdrop of a newly global and digital civilization. Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and “together apart” are the new normal, equity has become a battle cry, and breathing space emerged as the greatest luxury of all. Drawing inspiration from John Naisbitt’s classic 1982 book Megatrends, Salzman then turns to the two decades ahead. Navigating deftly among geographies, she connects threads across business, civic life, consumerism, family, and entertainment, revealing the trends and developments—some established, some surprising—poised to recast our past, shape our collective future, and shift our identities. In a world dominated by disruption, being prepared for change is a critical advantage. The New Megatrends is gripping reading for anyone seeking to understand the shape and texture of the next era, which, above all, will be marked by its relentless pace, new technology, and the ever-present threats of climate change and political division.

From the author of the New York Times bestseller, Megatrends: Ten New Directions Transforming Our Lives, comes the new title on dealing with the complexity of change. It is one thing to spot the real trends from the fads, but it is another whole new ball game to deal with the incoming trend. This is the centrepiece of Mastering Megatrends.

Focuses on the contribution each individual can make in the 1990s.