Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value. Media U shows how universities have appropriated new media technologies to convey their message about higher education, the aims of research, and campus life. The need to create an audience stamps each of the university’s steadily proliferating disciplines, shapes its structure, and determines its division of labor. Cooper and Marx examine how the research university has sought to inform publics and convince them of its value to American society, from the rise of football and Great Books programs in the early twentieth century through a midcentury communications complex linking big science, New Criticism, and design, from the co-option of 1960s student activist media through the early-twenty-first-century reception of MOOCs and the latest promises of technological disruption. The book considers the ways in which universities have used media platforms to reconcile national commitments to equal opportunity with corporate capitalism as well as the vexed relationship of democracy and hierarchy. By exploring how media engagement brought the American university into being and continues to shape academic labor, Media U presents essential questions and resources for reimagining the university and confronting its future.

Evolution of Systems in Random Media is an innovative, application-oriented text that explores stochastic models of evolutionary stochastic systems in random media. Specially designed for researchers and practitioners who do not have a background in random evolutions, the book allows non-experts to explore the potential information and applications that random evolutions can provide.

'Turbulence in Porous Media' introduces the reader to the characterisation of turbulent flow, heat and mass transfer in permeable media, including analytical data and a review of available experimental data. Such transport processes occurring a relatively high velocity in permeable media, are present in a number of engineering and natural flows. De Lemos has managed to compile, detail, compare and evaluate available methodologies for modelling simulating purposes, providing an essential tour for engineering students working within the field.- The hotly debated topic of heterogeneity and flow turbulence has never before been addressed in book format. - Offers an experimental approach to turbulence in porous media as it discusses disciplines that have been traditionally developed apart from each other.The hotly debated topic of heterogeneity and flow turbulence has never before been addressed in book format.Offers an experimental approach to turbulence in porous media as it discusses disciplines that have been traditionally developed apart from each other.

As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

This book shows young people how to develop a career in the future world of social media. Interviews and quotes with industry professionals and leaders show young people how to build their social media resumes and discover their own interests and talents within the field.

Combustion of Two-Phase Reactive Media addresses the complex phenomena involved in the burning of solid and liquid fuels. In fact, the multiplicity of phenomena characteristic of combustion of two-phase media determine the contents. The three parts deal with: the dynamics of a single particle; combustion wave propagation in two-phase reactive media; and thermal regimes of combustion reactors. The book generalizes the results of numerous investigations into the ignition and combustion of solid particles, droplets and bubbles, combustion wave propagation in heterogeneous reactive media, the stability of combustion of two-phase media, as well as the thermal regimes of high-temperature combustion reactors. It merges findings from the authors’ investigations into problems of two-phase flows and material from graduate-level courses they teach at Technion-Israel Institute of Technology.

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.