Media Role in African Changing Electoral Process analyzes the effect of mass media on African elections. Featuring contributions by leading African scholars and professionals, this book covers a wide array of social science disciplines, political discourses, and political communication issues. In addition, the book is an essential reference guide for mass media scholars, political scientists, consultants, professionals, and diplomats interested in the media’s role in the electoral process.

This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and electoral processes across Africa. Supported by contemporary and historical cases studies, it engages with the main drives behind the various appropriations of social media for election campaigns, organization, and voter mobilization. Contributors in this volume delve into changing and complex aspects of social media, offering an appraisal of theoretical perspectives and examining fascinating case studies which social media use is redefining elections across Africa. Contributions show that new media ecologies are resulting in new policy regimes, user behaviors, and communication models that have implications for electoral processes. The book also provides preliminary analysis of emerging forms of algorithm-driven campaigns, fake news, information distortions and other methods that undermine electoral democracy in Africa.

The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.

This book, the second of two volumes, explores the challenges and opportunities presented by the increased presence of social media within African politics. Electoral processes in Africa have assumed new dimensions due to the influence of social media. As social media permeates different aspects of elections, it is ostensibly creating new challenges and opportunities. Most evident are the challenges of hate speech, misogyny and incivility. This book considers the impact of digital media before, during, and after elections, as well as authorities' attempts to legislate and regulate the internet in response. Contributions to this volume analyse social media posts, transgressive images, newspaper articles, and include case studies of Algeria, Zimbabwe, Kenya, South Africa, Nigeria and Uganda. This results in the delivery of an original depiction of the use of social media in a variety of African contexts. This book will appeal to academics and students of media and communication studies, political studies, journalism, sociology, and African studies.

Recent discussion of democratization in Africa has focused primarily on the reform of formal state institutions: the public service, the judiciary, and the legislature. Similarly, both scholars and activists have shown interest in how associational life-and with it a civil society-might be enhanced in the countries of the African continent. Much less concern, however, has been directed to the communications media, although they form a vital part of this process. Media and Democracy in Africa provides the first comprehensive and up-to-date assessment of the role of the media in political change in sub-Saharan Africa. The central argument of the volume is that while the media may still be relatively weak compared to their positions in liberal democracies, they have come to play a much more important role than ever before since independence. Although they have not yet demonstrated sufficient effectiveness as public watchdogs and agenda setters, they have succeeded in creating new communicative spaces for people who have previously been intimidated or silent. Building on this the contributors argue that a different conceptualization of democratization than the mainstream currently uses may be necessary to capture the process in Africa where it is characterized by contestation rather than consolidation. This volume shows that the media scene in Africa is diverse. It stretches from the well-developed and technologically advanced situation in South Africa to the still fledgling media operations that are typical in sub-Saharan Africa. In these countries, print media as well as television and radio are just beginning to take their place in society and do so using simple and often outdated technology. The volume also examines how these growing outlets are supplemented by informal media, the so-called radio trottoir, or rumor mill whereby the autocratic and bureaucratic direction of public affairs are subject to private speculation and analysis. Media and Democracy in Africa is organized to provide a historical perspective on the evolution of the African media, placing the present in the context of the past, including both colonial and post-colonial experiences. It will be of interest to Africa area specialists, students of media and communications, political scientists and sociologists.

The ability to be divided along ethnic and religious lines is inherent to much of Africa’s media. Such potentially divisive reporting has the ability to incite violence through prejudiced information, particularly during election processes. Reporting African Elections examines the impact of media messages on society, focusing on these electoral processes in Africa. Drawing upon the Peace Journalism approach to political reporting, this book offers a unifying conceptual framework for analysing the role journalists play in ensuring peaceful elections. Joseph Adebayo also looks at the impact training can have on election reportage, studying recent elections in Kenya and Nigeria in order to present a 17-point plan for reporting elections in Africa. Reporting African Elections will be of interest to scholars and students of journalism, peace and conflict studies, and politics.

While transitioning from autocracy to democracy, media in Africa has always played an important role in democratic and non-democratic states; focusing on politicians, diplomats, activists, and others who work towards political transformations. New Media Influence on Social and Political Change in Africa addresses the development of new mass media and communication tools and its influence on social and political change. While analyzing democratic transitions and cultures with a theoretical perspective, this book also presents case studies and national experiences for media, new media, and democracy scholars and practitioners.