Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.

Looking at the personal interaction between each first lady from Martha Washington to Laura Bush and the mass media of her day, Maurine H. Beasley traces the growth of the institution of the first lady as a part of the American political system.

At home or at the podium, the First Lady is uniquely poised to serve as advisor, confidant, and campaigner, with the power to shape American political and social conversation. At first blush, First Ladies Michelle Obama and Melania Trump appear categorically different from each other; however, as women rising from humble origins to pursue their ambitions and support their husbands, the two have more in common than one might think. In Melania & Michelle: First Ladies in a New Era, author Tammy R. Vigil provides a compelling account of our modern first ladies, exploring how each woman has crafted her public image and used her platform to influence the country, while also serving as a paragon of fashion and American womanhood. Both women face constant scrutiny and comparison—from their degrees of political activism to their cookie recipes—and have garnered support as well as criticism. From their full lives pre-nomination to their attitudes while occupying the White House, Vigil builds careful and thoughtful portraits of Melania Trump and Michelle Obama that provide a new appreciation for how these women, and the first ladies that came before them, have shaped our country.

“[A] gossipy, but surprisingly deep, look at the women who help and sometimes overshadow their powerful husbands.” — USA Today From the #1 New York Times bestselling author of the groundbreaking backstairs look at the White House, The Residence, comes an intimate, news-making look at the true modern power brokers at 1600 Pennsylvania Avenue: the First Ladies, from Jackie Kennedy to Michelle Obama. One of the most underestimated—and challenging—positions in the world, the First Lady of the United States must be many things: an inspiring leader with a forward-thinking agenda of her own; a savvy politician, skilled at navigating the treacherous rapids of Washington; a wife and mother operating under constant scrutiny; and an able CEO responsible for the smooth operation of countless services and special events at the White House. Now, as she did in her smash #1 bestseller The Residence, former White House correspondent Kate Andersen Brower draws on a wide array of untapped, candid sources—from residence staff and social secretaries to friends and political advisers—to tell the stories of the ten remarkable women who have defined that role since 1960. Brower offers new insights into this privileged group of remarkable women, including Jacqueline Kennedy, Lady Bird Johnson, Patricia Nixon, Betty Ford, Rosalynn Carter, Nancy Reagan, Barbara Bush, Hillary Clinton, Laura Bush, and Michelle Obama. The stories she shares range from the heartwarming to the shocking and tragic, exploring everything from the first ladies’ political crusades to their rivalries with Washington figures; from their friendships with other first ladies to their public and private relationships with their husbands. She also offers insight as to what Melania Trump might hope to accomplish as First Lady. Candid and illuminating, this first group biography of the modern first ladies provides a revealing look at life upstairs and downstairs at the world’s most powerful address.

Traces the development of the First Lady's role from obscurity into an influential force in politics, complete with office, staff and budgetary resources to rival those of key presidential advisors. The author also explores the paradoxes surrounding activism in the office.

Noting how Jackie's celebrity and devotion to privacy have for years precluded a more serious treatment, Perry's story illuminates Kennedy's immeasurable impact on the institution of the first lady. Perry illustrates the complexities of Jacqueline Bouvier's marriage to John F. Kennedy, and shows how she transformed herself from a reluctant political wife to an effective, confident presidential partner. Perry is especially illuminating in tracing the first lady's mastery of political symbolism and imagery, along with her use of television and state entertainment to disseminate her work to a global audience.