This book critically explores how meanings of ‘independence’ are constructed and reconfigured by public service broadcasters in the global south, with a particular focus on the South African Broadcasting Corporation (SABC). Blessed Ngwenya questions the institutional, political economy and world systems paradigms born out of coloniality which continue to influence broadcasting and media in the global south, and instead presents a radical local understanding of freedom in the present day. The author draws on detailed empirical interviews with members of staff from across the SABC, including board members, senior management, and journalists, offering an intimate insight into how the participants themselves perceive, understand, and deal with the issues and problems they face in relation to independence. Framed by a rich analysis of the historical context, this book provides readers with the theoretical and empirical toolkit needed to place the everyday experiences and needs of their subjects first, and to ultimately arrive at an accurate understanding of independence in its several senses. Contributing to growing global debates on the decolonisation of knowledge, this book is critical reading for advanced scholars and researchers of African media, culture, communication and epistemic freedom.

This book critically explores how meanings of ‘independence’ are constructed and reconfigured by public service broadcasters in the global south, with a particular focus on the South African Broadcasting Corporation (SABC). Blessed Ngwenya questions the institutional, political economy and world systems paradigms born out of coloniality which continue to influence broadcasting and media in the global south, and instead presents a radical local understanding of freedom in the present day. The author draws on detailed empirical interviews with members of staff from across the SABC, including board members, senior management, and journalists, offering an intimate insight into how the participants themselves perceive, understand, and deal with the issues and problems they face in relation to independence. Framed by a rich analysis of the historical context, this book provides readers with the theoretical and empirical toolkit needed to place the everyday experiences and needs of their subjects first, and to ultimately arrive at an accurate understanding of independence in its several senses. Contributing to growing global debates on the decolonisation of knowledge, this book is critical reading for advanced scholars and researchers of African media, culture, communication and epistemic freedom.

Post-apartheid South Africa continues to face challenges in its attempts at economic transformation from decades of apartheid and colonisation. This need for revolution has resulted in various policy initiatives, including the ongoing demands for the nationalisation of the economy. The commercial media has a central role in shaping policy debates. But this media is an ideological tool and an economic resource since it is owned and controlled by people with political and economic interests and, therefore, tends to support and promote their interests. This book provides a Marxist critique of the representation of the nationalisation of the mines debate by the South African commercial media. Radebe examines corporate control of the media to articulate the interrelations between the State, Capital and the Media and how commercial media represents, shapes and influences public policy. He concludes that beyond factors such as ownership, commercialisation and the influence of advertising on news content, the global capitalist hegemony has a more powerful effect on the commercial media in South Africa than previously thought. Print edition not for sale in Sub Saharan Africa.

This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Bringing together scholars from Africa and the Caribbean, it traverses the domains of communication theory, digital technology strategy, media practice reforms, and corporate and cultural renewal. The first section tackles research and technology with new conceptual thinking from the South. The book then looks at emerging approaches to community digital networks, online diaspora entertainment, and video gaming strategies. The volume then explores reforms in policy and professional practice, including in broadcast television, online newspapers, media philanthropy, and business news reporting. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony. This book therefore engages critically with the central issues of how we communicate, produce, entertain, and build communities in 21st-century Africa and the Caribbean.