This book provides a practical and theoretical look at how media education can make learning and teaching more meaningful and transformative. It explores the theoretical underpinnings of critical media literacy and analyzes a case study involving an elementary school that received a federal grant to integrate media literacy and the arts into the curriculum. The ideas and experiences of working teachers are analyzed through a critical media literacy framework that provides realistic challenges and hopeful examples and suggestions. The book is a valuable addition to any education course or teacher preparation program that wants to promote twenty-first century literacy skills, social justice, civic participation, media education, or critical technology use. Communications classes will find it useful as it explores and applies key concepts of cultural studies and media education.

"Many professional books talk about digital and media literacy, but this text addresses the complete continuum' from television to technology' and guides teachers to think deeply about their own preferences and beliefs, as well as those of their students to develop knowledgeable, informed media users and consumers for the 21st Century." ' Kristin Ziemke Fastabend, First Grade Teacher Chicago Public Schools Give digital kids a voice! Today' s kids are digital natives, but what' s the best way to help them become ...

Inside, readers will find a wealth of intelligently crafted, ready-to-use lesson plans and activities designed to help promote critical thinking skills for K-12 students, making this a perfect teaching resource for school and public librarians, educators, and literacy instructors.

A Deeper Sense of Literacy is the first book to suggest that media literacy is both a content area and an approach to teaching that can be integrated into any subject area. It combines theory and practical application in a way that addresses the most important questions related to media literacy in education today: what is it, why is it important, how can you teach it across a wide range of curriculum areas and grade levels, and does it work? Rather than focusing on how to teach media literacy, Scheibe and Rogow focus on actually using media literacy to teach lessons across the content areas.

In a world of media saturation, children today are not future consumers of information and goods, but targeted participants involved in a game in which they don’t know the rules or even that they are playing, yet one that will affect them throughout their lives. This teaching manual will help educators to not only introduce the concepts of economics, financial literacy, and media literacy to elementary students but supplies lessons designed to provide hands-on experiences recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered. The lessons help students to build a toolbox of analytical skills that they can carry with them and develop further throughout the rest of their lives to distinguish information from persuasion, from what people tell them they should believe to what the students, through critical thinking, decide is worthy of their belief.

"The average 8-18 year-old spends over 10 hours a day consuming media. Unfortunately their minds are often "shut off" as they watch TV, surf the web, or listen to music. Help your students "tune in" so they can begin to analyze messages and understand techniques used to influence them. By incorporating media literacy into the curriculum you can teach your students to question marketing, recognize propaganda, and understand stereotypes, and you'll also be teaching them valuable critical thinking skills they need for a successful future.