Media, Ideology and Hegemony contains a range of topics that provide readers with opportunities to think critically about the new digital world. This includes work on old and new media, on the corporate power structure in communication and information technology, and on government use of media to control citizens. Demonstrating that the new world of media is a hotly contested terrain, the book also uncovers the contradictions inherent in the system of digital power and documents how citizens are using media and information technology to actively resist repressive power. This collection of essays is grounded with a critical theoretical foundation, and is informed by the importance of undertaking the analysis in historical perspective. Contributors are: Alfonso M. Rodríguez de Austria Giménez de Aragon, Burton Lee Artz, Arthur Asa Berger, Oliver Boyd-Barrett, Marco Briziarelli, Savaş Çoban, Jeffrey Hoffmann, Junhao Hong, Robert Jensen, Douglas Kellner, Thomas Klikauer, Peter Ludes, Tanner Mirrlees, Vincent Mosco, Victor Pickard, Padmaja Shaw, Nick Stevenson, Gerald Sussman, Minghua Xu.

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated—sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents—from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.

This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the media’s ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the book’s historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society.

The recent economic crisis, and the challenges to democracy in an increasingly globalized world, brings into sharp relief the importance of mass communication. This volume explores a range of issues, from the nature of communication, to the role of the media industry, to the way that mass communication has facilitated social movements in many parts of the world. Revisiting the works of Karl Marx and others, the essays bring a new perspective and a renewed interest in critical analyses of communication practices globally. This collection represents the cutting edge of communication research introducing a new generation of scholars to understanding changes in the way we learn about our society. Contributors are: Arthur Asa Berger, Oliver Boyd-Barrett, Savaş Çoban, John Bellamy Foster, Christian Fuchs, Douglas Kellner, Robert W. McChesney, David Miller, Marisol Sandoval, Nick Stevenson, Gerald Sussman, Mandy Tröger, and Michael Wayne.

Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

Analyzes twentieth-century media and cultural theories as they relate to changes in political economy, communication technology, popular culture and collective consciousness in the United States. It argues that much of contemporary media environment is operating as Western capitalist media have for more than a century, making these theories more relevant than ever.

Communication, Culture and Hegemony is the first English translation of this major contribution to cultural studies in media research. Building on British, French and other European traditions of cultural studies, as well as a brilliant synthesis of the rich and extensive research of Latin American scholars, Mart[ac]in-Barbero offers a substantial reassessment of critical media theory.