What happens when you apply old-school thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have more evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.Author Judy Franks is a full-time clinical faculty member of Northwestern University's Medill School of Journalism, Media, and Integrated Marketing Communications. Franks teaches Consumer Insight and Media courses in the IMC degree programs at Medill. She joined Northwestern in 2008 following a 23 year career in Chicago's top advertising and media services agencies. She also consults with marketers, agencies and the media through her firm, The Marketing Democracy.

In Alignment, Jennifer Cochern shares stories from her own life and those of her clients using her alignment model. The model makes use of the everyday human system and pairs it with the foundational concepts of accountability, boundary setting, and communication for a life of clarity.

Chaos is the biggest thief in our lives. It robs us of our goals, it robs us of our dreams, it robs us of our true purpose--and of living the lives we were meant to live. Chaos to Clarity is a journal to help you achieve a greater sense of confidence, courage, and meaning in your life. The Chaos to Clarity Success Journal is designed to help you focus your thoughts in a new, empowering way.

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.

The culmination of columnist Jon Katz's year in cyberspace as one of the first interactive journalists on the Web, "Media Rants" dismantles the static, old media empire while exploring the organic qualities of the Web and its direct impact on democracy and the new American civility.