Media Essentials
Title | Media Essentials PDF eBook |
Author | Richard Campbell |
Publisher | Macmillan Higher Education |
Pages | 1226 |
Release | 2019-09-16 |
Genre | Language Arts & Disciplines |
ISBN | 131926607X |
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Media Essentials + Launchpad for Media Essentials 5th Ed Six-months Access + the Essential Guide to Visual Communication
Title | Media Essentials + Launchpad for Media Essentials 5th Ed Six-months Access + the Essential Guide to Visual Communication PDF eBook |
Author | Richard Campbell |
Publisher | |
Pages | |
Release | 2019-11-08 |
Genre | |
ISBN | 9781319313876 |
Reflect & Relate
Title | Reflect & Relate PDF eBook |
Author | Steven McCornack |
Publisher | Macmillan Higher Education |
Pages | 1248 |
Release | 2018-10-17 |
Genre | Language Arts & Disciplines |
ISBN | 1319103502 |
In Reflect & Relate, distinguished teacher and scholar Steve McCornack provides students with the best theory and most up-to-date research and then helps them relate that knowledge to their own experiences. Engaging examples and a lively voice hook students into the research, while the book's features all encourage students to critically reflect on their own experiences. Based on years of classroom experience and the feedback of instructors and students alike, every element in Reflect & Relate has been carefully constructed to give students the practical skill to work through life’s many challenges using better interpersonal communication. The new edition is thoroughly revised with a new chapter on Culture; new, high-interest examples throughout; and up-to-the-moment treatment of mediated communication, covering everything from Internet dating to social media.
Invitation to the Life Span
Title | Invitation to the Life Span PDF eBook |
Author | Kathleen Stassen Berger |
Publisher | Worth Publishers |
Pages | 0 |
Release | 2013-04-05 |
Genre | Psychology |
ISBN | 9781429283526 |
Edition after edition, Kathleen Stassen Berger’s bestselling textbooks connect all kinds of students to current state of developmental psychology, in an engaging, accessible, culturally inclusive way. Berger’s Invitation to the Life Span does this in just 15 concise chapters, in a presentation that meets the challenges of exploring the breadth of the life span in a single term. The new edition of Invitation to the Life Span incorporates a wide range of new research, especially in fast-moving areas such as brain development and psychopathology, while taking advantage of innovative new tools for media-centered teaching and learning. But throughout, as always, the signature voice of Kathleen Berger ties it all together, with relatable explanations of scientific content, wide ranging cultural examples, and skill-building tools for sharper observation and critical thinking.
Experiencing the Lifespan
Title | Experiencing the Lifespan PDF eBook |
Author | Janet Belsky |
Publisher | Macmillan |
Pages | 591 |
Release | 2009-10-23 |
Genre | Psychology |
ISBN | 1429219505 |
This book explores the lifespan by combining research with a practicing psychologist's understanding of human development from infancy to old age.
Media Research Techniques
Title | Media Research Techniques PDF eBook |
Author | Arthur Asa Berger |
Publisher | SAGE |
Pages | 188 |
Release | 1998-05-05 |
Genre | Computers |
ISBN | 9780761915379 |
Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.
Biochemistry: A Short Course
Title | Biochemistry: A Short Course PDF eBook |
Author | John L. Tymoczko |
Publisher | Macmillan Higher Education |
Pages | 2910 |
Release | 2019-01-08 |
Genre | Science |
ISBN | 1319234372 |
Derived from the classic text originated by Lubert Stryer and continued by John Tymoczko and Jeremy Berg, Biochemistry: A Short Course focuses on the major topics taught in a one-semester biochemistry course. With its brief chapters and relevant examples, this thoroughly updated new edition helps students see the connections between the biochemistry they are studying and their own lives. The focus of the 4th edition has been around: Integrated Text and Media with the NEW SaplingPlus Paired for the first time with SaplingPlus, the most innovative digital solution for biochemistry students. Media-rich resources have been developed to support students’ ability to visualize and understand individual and complex biochemistry concepts. Built-in assessments and interactive tools help students keep on track with reading and become proficient problem solvers with the help and guidance of hints and targeted feedback—ensuring every problem counts as a true learning experience. Tools and Resources for Active Learning A number of new features are designed to help instructors create a more active environment in the classroom. Tools and resources are provided within the text, SaplingPlus and instructor resources. Extensive Problem-Solving Tools A variety of end of chapter problems promote understanding of single concept and multi-concept problems. Built-in assessments help students keep on track with reading and become proficient problem solvers with the help and guidance of hints and targeted feedback—ensuring every problem counts as a true learning experience. Unique case studies and new Think/Pair/Share Problems help provide application and relevance, as well as a vehicle for active learning.