Media Essentials

Media Essentials
Title Media Essentials PDF eBook
Author Richard Campbell
Publisher Macmillan Higher Education
Pages 1226
Release 2019-09-16
Genre Language Arts & Disciplines
ISBN 131926607X

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A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.

Media Essentials + Launchpad for Media Essentials 5th Ed Six-months Access + the Essential Guide to Visual Communication

Media Essentials + Launchpad for Media Essentials 5th Ed Six-months Access + the Essential Guide to Visual Communication
Title Media Essentials + Launchpad for Media Essentials 5th Ed Six-months Access + the Essential Guide to Visual Communication PDF eBook
Author Richard Campbell
Publisher
Pages
Release 2019-11-08
Genre
ISBN 9781319313876

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Reflect & Relate

Reflect & Relate
Title Reflect & Relate PDF eBook
Author Steven McCornack
Publisher Macmillan Higher Education
Pages 1248
Release 2018-10-17
Genre Language Arts & Disciplines
ISBN 1319103502

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In Reflect & Relate, distinguished teacher and scholar Steve McCornack provides students with the best theory and most up-to-date research and then helps them relate that knowledge to their own experiences. Engaging examples and a lively voice hook students into the research, while the book's features all encourage students to critically reflect on their own experiences. Based on years of classroom experience and the feedback of instructors and students alike, every element in Reflect & Relate has been carefully constructed to give students the practical skill to work through life’s many challenges using better interpersonal communication. The new edition is thoroughly revised with a new chapter on Culture; new, high-interest examples throughout; and up-to-the-moment treatment of mediated communication, covering everything from Internet dating to social media.

Invitation to the Life Span

Invitation to the Life Span
Title Invitation to the Life Span PDF eBook
Author Kathleen Stassen Berger
Publisher Worth Publishers
Pages 0
Release 2013-04-05
Genre Psychology
ISBN 9781429283526

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Edition after edition, Kathleen Stassen Berger’s bestselling textbooks connect all kinds of students to current state of developmental psychology, in an engaging, accessible, culturally inclusive way. Berger’s Invitation to the Life Span does this in just 15 concise chapters, in a presentation that meets the challenges of exploring the breadth of the life span in a single term. The new edition of Invitation to the Life Span incorporates a wide range of new research, especially in fast-moving areas such as brain development and psychopathology, while taking advantage of innovative new tools for media-centered teaching and learning. But throughout, as always, the signature voice of Kathleen Berger ties it all together, with relatable explanations of scientific content, wide ranging cultural examples, and skill-building tools for sharper observation and critical thinking.

Experiencing the Lifespan

Experiencing the Lifespan
Title Experiencing the Lifespan PDF eBook
Author Janet Belsky
Publisher Macmillan
Pages 591
Release 2009-10-23
Genre Psychology
ISBN 1429219505

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This book explores the lifespan by combining research with a practicing psychologist's understanding of human development from infancy to old age.

Media Research Techniques

Media Research Techniques
Title Media Research Techniques PDF eBook
Author Arthur Asa Berger
Publisher SAGE
Pages 188
Release 1998-05-05
Genre Computers
ISBN 9780761915379

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Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

Biochemistry: A Short Course

Biochemistry: A Short Course
Title Biochemistry: A Short Course PDF eBook
Author John L. Tymoczko
Publisher Macmillan Higher Education
Pages 2910
Release 2019-01-08
Genre Science
ISBN 1319234372

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Derived from the classic text originated by Lubert Stryer and continued by John Tymoczko and Jeremy Berg, Biochemistry: A Short Course focuses on the major topics taught in a one-semester biochemistry course. With its brief chapters and relevant examples, this thoroughly updated new edition helps students see the connections between the biochemistry they are studying and their own lives. The focus of the 4th edition has been around: Integrated Text and Media with the NEW SaplingPlus Paired for the first time with SaplingPlus, the most innovative digital solution for biochemistry students. Media-rich resources have been developed to support students’ ability to visualize and understand individual and complex biochemistry concepts. Built-in assessments and interactive tools help students keep on track with reading and become proficient problem solvers with the help and guidance of hints and targeted feedback—ensuring every problem counts as a true learning experience. Tools and Resources for Active Learning A number of new features are designed to help instructors create a more active environment in the classroom. Tools and resources are provided within the text, SaplingPlus and instructor resources. Extensive Problem-Solving Tools A variety of end of chapter problems promote understanding of single concept and multi-concept problems. Built-in assessments help students keep on track with reading and become proficient problem solvers with the help and guidance of hints and targeted feedback—ensuring every problem counts as a true learning experience. Unique case studies and new Think/Pair/Share Problems help provide application and relevance, as well as a vehicle for active learning.