Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.

This work takes both a chronological and a thematic approach, in order to explore the ways in which the audience as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Exploring key areas relating to media, power and cultural identity, this study looks at the effects of the media in Ireland, first radio, then television, and now the newer media.

Media, Ritual and Identity examines the role of the media in society; its complex influence on democratic processes and its participation in the construction and affirmation of different social identities. It draws extensively upon cultural anthropology and combines a commanding overview of contemporary media debates with a series of fascinating case studies ranging from political ritual on television to broadcasting in the third world.

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.

What does it mean to watch two-hour long news programmes every evening? Why are some people 'addicted' to the news while others prefer to switch off? Television is an indispensable part of the fabric of modern life and this book investigates a facet of this process: its impact on the ways that we experience the political entity of the nation and our national and transnational identities. Drawing on anthropological, social and media theory and grounded on a two-year original ethnography of television news viewing in Athens, the book offers a fresh, interdisciplinary perspective in understanding the media/identity relationship. Starting from a perspective that examines identities as lived and as performed, the book follows the circulation of discourses about the nation and belonging and contrasts the articulation of identities at a local level with the discourses about the nation in the national television channels. The book asks: whether, and in what ways does television influence identity discourses and practices? When do people contest the official discourses about the nation and when do they rely on them? Do the media play a role in relation to inclusion and exclusion from public life, particularly in the case of minorities? The book presents a compelling account of the contradictory and ambivalent nature of national and transnational identities while developing a nuanced approach to media power. It is argued that although the media do not shape identities in a causal way, they do contribute in creating common communicative spaces which often catalyse feelings of belonging or exclusion. The book claims a place in the emerging sub-field of media anthropology and represents the new generation of audience research that places media consumption in the wider social, economic and political context.