Suitable for students and their teachers, this text can be used as an aid to class study and for independent student learning. With a strong emphasis on context and concepts, it offers an introduction to contemporary media.

Foundations. Introduction -- Constructing categories of difference -- Minorities, meaning, and mass media -- Articulations of difference -- The articulation of difference. Country music and redneck woman -- The construction of Arabs as enemies -- Perpetuation of the hot Latina stereotype in Desperate housewives -- Commodified racism : brand images of Native Americans -- The pornographic gaze in mainstream American magazine and fashion advertising -- Women, lipstick, and self-presentation -- Sun also rises : Stereotypes of the Asian/American woman on Lost -- Coon songs : the Black male stereotype in popular American sheet music (1850-1920) -- Homosexuality and horror : the lesbian vampire film -- Television news coverage of "Day without an immigrant.

Intermedial Studies provides a concise, hands-on introduction to the analysis of a broad array of texts from a variety of media – including literature, film, music, performance, news and videogames, addressing fiction and non-fiction, mass media and social media. The detailed introduction offers a short history of the field and outlines the main theoretical approaches to the field. Part I explains the approach, examining and exemplifying the dimensions that construct every media product. The following sections offer practical examples and case studies using many examples, which will be familiar to students, from Sherlock Holmes and football, to news, vlogs and videogames. This book is the only textbook taking both a theoretical and practical approach to intermedial studies. The book will be of use to students from a variety of disciplines looking at any form of adaptation, from comparative literature to film adaptations, fan fictions and spoken performances. The book equips students with the language and understanding to confidently and competently apply their own intermedial analysis to any text.

"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Addresses the issue of what we should make of competing claims about meaning when debated in highly charged circumstances.

Suitable for students and their teachers, this text can be used as an aid to class study and for independent student learning. With a strong emphasis on context and concepts, it offers an introduction to contemporary media.

EBOOK: Introduction to Mass Communication: Media Literacy and Culture