This book provides a timely political insight to show how mythology plays an affective role in our lives. Brexit, bankers, institutional scandals, the far right, and Russell Brand’s “revolution” are just some of the issues tackled through this innovative and interdisciplinary discourse analysis. Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics. By synergising approaches to critical discourse studies with the work of Carl Jung, Joseph Campbell and other mythologists, Kelsey’s psychodiscursive approach explores the depths of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a compelling case for our need to understand more about the power of mythology in modern society. Whilst mythology might be part of who we are, societies are responsible for its ideological substance and implications. Media and Affective Mythologies shows how we can begin to engage with this principle.

Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

Media narratives are the “reflection” of current beliefs and ideas. The case studies in this volume represent an exceptional field of research on dominant mythologies; examples from several countries reveal that media narratives express a dominant consumer storytelling.

This book argues that today we live in the culture of the past that delimits our world and configures our potentialities. It explores how the past invades our presents and investigates the affective uses of the past in the increasingly elusive present. Remembering and forgetting are part of everyday life, popular culture, politics, ideologies and mythologies. In the time of the ubiquitous digital media, the ways individuals and collectivities re-presence their pasts and how they think about the present and the future have undergone significant changes. The book focuses on affective micro-archives of the memories of the socialist Yugoslavia and investigates their construction as part of the media archaeological practices. The author further argues that these affective practices present a way to reassemble the historical and relegitimize individual biographies which disintegrated along with the country in 1991.

This book argues that today we live in the culture of the past that delimits our world and configures our potentialities. It explores how the past invades our presents and investigates the affective uses of the past in the increasingly elusive present. Remembering and forgetting are part of everyday life, popular culture, politics, ideologies and mythologies. In the time of the ubiquitous digital media, the ways individuals and collectivities re-presence their pasts and how they think about the present and the future have undergone significant changes.

In this climax to his series of studies on world mythologies, the author examines a process he sees as beginning in the mid-twelfth century in the west - an accelerating disintegration of the orthodox tradition.