The logic of semantic differentation; The dimensionality of the semantic space; The semantic differential as a measuring instrument; Evaluation of the semantic differential; Attitude measurement and the principle of congruity; Semantic measurement in personality and psychotherapy research; Semantic measurement in communications research.

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

Each day new articles, books, and reports present new methods, standards, and technologies for achieving sustainability in architecture. Additionally, new materials, technological gadgets, and data are increasingly considered the staples of architecture’s future. As we increasingly embrace this techno-advancement, we must be equally aware that we may be pushing architecture into a managerial science and away from its core concerns such as expression, contextuality, functionality and aesthetics. Sustainable architecture that is focused on the abstract measurements of consumption, energy, and emissions loses sight of the vital role that architecture holds in our world: it is the field that creates our public spaces and our places of dwelling, of business, of production, of leisure, and creation. Additionally, it fails to comprehend the human dimension of buildings, as elements that are deeply connected to their sites’ historic contexts and that play a key role in defining our social relations and our connection to the spaces we occupy and utilize. “Sustainable Architecture – Between Measurement and Meaning” takes a step back to reflect on how sustainability in the built environment can be theorized and practiced critically. This book exposes that architecture remains a human and social science that lies at the intersection of measurements and meanings. It reveals that sustainable architecture can still operate in a dialectic space of expression, rather than serving as a manifesto for either the technical or socio-cultural extremes. It purports that the human intuition, senses, and skills still holds the key to unravelling alternative futures of sustainable built spaces. And that most importantly, humans still have a place in sustainable architecture. This book will be of interest to students, early career scholars, established researchers and practitioners studying sustainability in the built environment. It can be used as a referencee to those in the fields of design, architecture, landscape and urban design, urban studies, geography, social sciences, and engineering.

This book examines test validity in the behavioral, social, and educational sciences by exploring three fundamental problems: measurement, causation and meaning. Psychometric and philosophical perspectives receive attention along with unresolved issues. The authors explore how measurement is conceived from both the classical and modern perspectives. The importance of understanding the underlying concepts as well as the practical challenges of test construction and use receive emphasis throughout. The book summarizes the current state of the test validity theory field. Necessary background on test theory and statistics is presented as a conceptual overview where needed. Each chapter begins with an overview of key material reviewed in previous chapters, concludes with a list of suggested readings, and features boxes with examples that connect theory to practice. These examples reflect actual situations that occurred in psychology, education, and other disciplines in the US and around the globe, bringing theory to life. Critical thinking questions related to the boxed material engage and challenge readers. A few examples include: What is the difference between intelligence and IQ? Can people disagree on issues of value but agree on issues of test validity? Is it possible to ask the same question in two different languages? The first part of the book contrasts theories of measurement as applied to the validity of behavioral science measures.The next part considers causal theories of measurement in relation to alternatives such as behavior domain sampling, and then unpacks the causal approach in terms of alternative theories of causation.The final section explores the meaning and interpretation of test scores as it applies to test validity. Each set of chapters opens with a review of the key theories and literature and concludes with a review of related open questions in test validity theory. Researchers, practitioners and policy makers interested in test validity or developing tests appreciate the book's cutting edge review of test validity. The book also serves as a supplement in graduate or advanced undergraduate courses on test validity, psychometrics, testing or measurement taught in psychology, education, sociology, social work, political science, business, criminal justice and other fields. The book does not assume a background in measurement.

Anthony F. Aveni gathers specialists from diverse fields to discuss temporal concepts gleaned from the people of Mesoamerica and the Andes. Essays address how they reckon and register time and how they sense time and its moral dimensions. To them, time is a feature of the process of perception, not just the sharp present ingrained in Western minds.

A collection of writings on economic history and the rhetoric of economics. McCloskey (human sciences, U. of Illinois, Chicago) argues that economics has become ahistorical and narrowly scientific--a harmful development for a moral science; she has declared that economics would improve if economists would read more novels. The papers here, spanning the 1970s, '80s and '90s, work toward exploring and repairing the dysfunctional relationship between economics and the humanities. c. Book News Inc.

In the crowded and busy arena of obesity and fat studies, there is a lack of attention to the lived experiences of people, how and why they eat what they do, and how people in cross-cultural settings understand risk, health, and bodies. This volume addresses the lacuna by drawing on ethnographic methods and analytical emic explorations in order to consider the impact of cultural difference, embodiment, and local knowledge on understanding obesity. It is through this reconstruction of how obesity and fatness are studied and understood that a new discussion will be introduced and a new set of analytical explorations about obesity research and the effectiveness of obesity interventions will be established.