Goes beyond popular exercises to counsel readers on how to maintain brain health regardless of age, challenging conventional wisdom to offer insight into how the brain works while providing real-world examples based on current scientific understandings. 25,000 first printing.

“A wonderfully helpful book . . . After reading it, you will understand what you must do for your brain, and why you must do it.”—Norman Doidge, M.D., New York Timesbestselling author of The Brain That Changes Itself Did you know that experts are often less mentally agile than jacks-of-all-trades? That crossword puzzles and sudoku are of minimal help in building brainpower? That multitasking poses unique dangers to the brain? Cognitive psychologist Shlomo Breznitz knows—and what’s more, he knows what to do about it. In Maximum Brainpower, Breznitz and technologist Collins Hemingway provide both an in-depth look at how the brain works and proven methods to increase its capabilities. Armed with the results of cutting-edge research, they champion the stimulus of continual change over the deadening effects of comfortable routine, show how to separate good mental stress from bad, and demonstrate how hope and socialization can help defend against forgetfulness, memory loss, even dementia. Filled with colorful real-life stories and fascinating psychological experiments, this revelatory work will help adults of any age keep their minds sharp, healthy, and cognitively fit throughout life. It’s a no-brainer! Praise for Maximum Brainpower “Everyone knows the importance of physical fitness; less appreciated is the necessity of cognitive fitness. How do you maintain an exercised, stimulated, flexible brain? Start by reading this book.”—David Eagleman, New York Times bestselling author of Incognito “Profound, rich, and enriching . . . Because of its forceful suggestions, its analyses, and its wide knowledge, this book is well worth reading. And rereading.”—Elie Wiesel, Nobel Peace Prize Laureate and author “Many of us are petrified of Alzheimer’s disease, strokes, and other maladies that impair the functioning of the brain. Breznitz and Hemingway can deliver no ‘magic bullet’ to prevent dementia. But their book does get you thinking about what you can do to develop and maintain your gray matter, build on the plasticity of the brain, and increase the likelihood that you’ll live not just a longer but a fuller life.”—The Huffington Post “Most books about healthy brain maintenance just give you the ‘how’; this one tells you why. And it helps you do it.”—Rita Carter, author of Mapping the Mind

Written by internationally renowned cognitive psychologist Shlomo Breznitz and technologist Collins Hemingway, Maximum Brainpower is filled with colourful real-life stories and fascinating psychological experiments that show you how to make the most of your grey matter. This book is not only a fascinating tour of the science of the mind, it also shows how you can improve your mental abilities, extend your thinking to its highest levels and ensure your brain fitness in the future. • Why challenge and stimulus improves your brain and how to harness this process • How to separate good stress from bad • What role hope and socialising play in fighting off the worst symptoms of dementia. • How sudoku and crossword puzzles are actually little help to your brain power • Why multitasking can be detrimental to your mental health. This revelatory work will help adults of any age build and retain their mental acuity. Expand your brainwidth to think better, live better, be better with Maximum Brainpower.

Offers a combination of brain-boosting foods, heart-pumping physical activity, and fun-but-functional brain-training techniques that promise to improve memory, focus, reasoning skills, and other aspects of cognitive function, in a book with seventy-five color photos and two hundred illustrations.

How to eat for maximum brain power and health from an expert in both neuroscience and nutrition. Like our bodies, our brains have very specific food requirements. And in this eye-opening book from an author who is both a neuroscientist and a certified integrative nutritionist, we learn what should be on our menu. Dr. Lisa Mosconi, whose research spans an extraordinary range of specialties including brain science, the microbiome, and nutritional genomics, notes that the dietary needs of the brain are substantially different from those of the other organs, yet few of us have any idea what they might be. Her innovative approach to cognitive health incorporates concepts that most doctors have yet to learn. Busting through advice based on pseudoscience, Dr. Mosconi provides recommendations for a complete food plan, while calling out noteworthy surprises, including why that paleo diet you are following may not be ideal, why avoiding gluten may be a terrible mistake, and how simply getting enough water can dramatically improve alertness. Including comprehensive lists of what to eat and what to avoid, a detailed quiz that will tell you where you are on the brain health spectrum, and 24 mouth-watering brain-boosting recipes that grow out of Dr. Mosconi's own childhood in Italy, Brain Food gives us the ultimate plan for a healthy brain. Brain Food will appeal to anyone looking to improve memory, prevent cognitive decline, eliminate brain fog, lift depression, or just sharpen their edge.

Explains how parents can improve their child's brain power through day-to-day interactions and offers an overview of each stage of a baby's brain development.

Unlock the full potential of your brain, learn faster, and achieve your goals with this instant New York Times and #1 Wall Street Journal bestseller from Jim Kwik, the world’s #1 brain coach. This ultimate brain training book is packed with practical techniques to help you level-up your mental performance and transform your life. “There’s no genius pill, but Jim gives you the process for unlocking your best brain and brightest future. Just like you want a healthy body, you want a flexible, strong, energized, and fit brain. That’s what Jim does for a living—he is the personal trainer for the mind.” — Mark Hyman, M.D., Head of Strategy and Innovation, Cleveland Clinic Center for Functional Medicine, author of 12 New York Times best-selling books For over 25 years, Jim Kwik has worked closely with successful men and women who are at the top in their fields as actors, athletes, CEOs, and business leaders from all walks of life to unlock their true potential. In Limitless, he reveals the science-based practices and field-tested tips to accelerate self-learning, communication, memory, focus, recall, and speed reading, to create amazing results. Limitless is the ultimate transformation book and gives people the ability to accomplish more--more productivity, more transformation, more personal success and business achievement--by changing their Mindset, Motivation, and Methods. These “3 M’s” live in the pages of Limitless along with practical techniques that unlock the superpowers of your brain and change your habits. Learn how to: FLIP YOUR MINDSET Identify and challenge the assumptions, habits, and procrastinations that limit you and expand the boundaries of what you believe is possible. IGNITE YOUR MOTIVATION By uncovering your passions, purposes, and sources of energy, you can stay focused and clear on your goals. Uncovering what motivates you is the key that opens up limitless mental capacity. This is where Passion + Purpose + Energy meet to move you closer to your goals, while staying focused and clear. MASTER THE METHOD Accelerate learning, improve memory, and enhance brain performance Jim Kwik applies the latest neuroscience for accelerated learning, and will help you finish a book 3x faster through speed reading (and remember every part of it), learn a new language in record time, and master new skills with ease. “What you’ll get within these pages is a series of tools that will help you cast off your perceived restrictions. You’re going to learn how to unlimit your brain. You’re going to learn how to unlimit your drive. You’re going to learn how to unlimit your memory, your focus, and your habits. If I am your mentor in your hero’s journey, then this book is your map to master your mind, motivation, and methods to learn how to learn. And once you’ve done that, you will be limitless.” –Jim Kwik Packed with tips and techniques to improve memory, focus, recall, and speed reading, this brain training book is the perfect gift for anyone looking to transform their life."