We've entered an exhilarating new era of self-invention. With access to new resources, technologies, and connectivity, you no longer have to rely on traditional channels to craft an incredible career. But surviving and thriving in this new landscape requires a highly proactive approach. Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest. About 99U 99U is Behance's effort to deliver the "missing curriculum" that you didn't get in school, highlighting best practices for making ideas happen. We do this through interviews, articles, and videos on our Webby Award-winning website at 99u.com, our annual 99U Conference in New York City, our bestselling book Making Ideas Happen, and our ongoing 99U book series, which includes Manage Your Day-to-Day and this audiobook, Maximize Your Potential. About Behance Behance, the leading online platform to showcase and discover creative work, is on a mission to empower the creative world. Creatives from across industries use Behance to gain exposure, attribution, and opportunity. Behance also powers portfolio display for thousands of other websites around the web, including AdWeek, RISD, and the National Design Awards. Companies and enthusiasts around the globe use Behance to track and engage top talent. As an extension of our mission, we created 99U to foster new research and education on best practices for making ideas happen. Since its founding in 2009, 99U has grown to encompass a popular annual conference, a Webby Award-winning website, and this ongoing audiobook series. Behance is a proud member of the Adobe family.

Change is inevitable in any organization. Master Change, Maximize Success is a guide to understanding it and learning to make the most of the opportunities that it provides. This latest addition to the Positive Business series inspires with bold illustrations and a series of Work Solutions - practical exercises designed to teach success. Master Change, Maximize Success gives readers the tools to assess when change is necessary - to stay competitive, to innovate, to grow - and then how to create new strategies to energize managers, teams, and individuals. Authors Rebecca Potts and Jeanenne LaMarsh speak from their experience as consultants to address resistance to change, overcome common obstacles, and evaluate results - leading people and process with positive results.

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

"Maxim gives you the straight dope on how to manage your money like a pro, dominate the scene at work, always be in top physical shape, and have women crawling all over you"--Page 4 of cover.

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