For most of the twentieth century, the name Max Factor has been synonymous with beauty, glamour, and style. Max Factor's Hollywood: Glamour, Movies, Make-Up goes behind the name and shows how a mild-mannered Russian immigrant became a legend by changing the faces of Hollywood- and the world.

The story of the makeup artist who changed the film industry—and the world of modern cosmetics. Includes photos. When Polish wigmaker and cosmetician Max Factor arrived in Los Angeles at the dawn of the motion picture industry, “make-up” had been associated only with stage performers and ladies of the oldest profession. Appalled by the garish paints worn by actors, Factor introduced the first “flexible” greasepaint for film in 1914. With a few careful brush strokes, a lot of innovation, and the kind of luck that can happen only in Hollywood, Max Factor changed the meaning of glamour. His innovations can be experienced in every tube of lipstick, palette of eye shadow, and bottle of nail lacquer used today. Join author Erika Thomas as she reveals the makeup guru's expert beauty tips and the story of how he created the most iconic golden-era looks that are as relevant today as they were nearly a century ago.

Traces the life and influence of the cosmetics innovator, describing his early years as a beautician for the Russian royal family, role in developing the images of leading Hollywood stars, and contributions to the establishment of the retail cosmetics industry.

Hollywood in Kodachrome by David Wills has descriptive copy which is not yet available from the Publisher.