In today’s new economy—in which “good” jobs are typically knowledge or technology based—many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into “cool” and highly specialized upscale occupations. He shows how they find meaning in these jobs by enacting a set of “cultural repertoires,” resulting in a new form of elite taste-making. Focusing on cocktail bartenders, craft distillers, upscale men’s barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, the spread of gentrification, and the evolving labor market in today’s postindustrial city.

Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don't be the best, be the only. You're on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited. Srinivas Rao gets it. As a new business school graduate, Srinivas's dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf. He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails. Srinivas blends his own story with theirs to tell you: You can find that courage too. Don't be just one among many--be the only. Be unmistakable. Trying to be the best will chain you to others' definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksy's art or Tim Burton's films, unmistakable work needs no signature and has no precedent. Whether you're a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.

Clay - Glass - Metal - Fibre - Wood.

"In this informative volume, Dr Shirley Rose Evans explores the lives of two of the most prominent designers of the nineteenth century, designers who have left their distinctive mark on buildings and gardens throughout the British Isles. William Andrews Nesfield and William Eden Nesfield, father and son, were inspired by the beauty and romance of the past, and both played important roles in the nineteeth-century revivals of the Jacobean, Renaissance and Gothic styles. The Nesfields produced horticultural and architectural designs for wealthy and influential landowners, winning important public commissions at Kew Gardens and the Prince Consort's Kensington museum complex. Shirley Rose Evans covers the education of both men and the evolution of their aesthetic sensibilities in detail. William Andrews Nesfield's early life in Durham, his military training and his travels in Canada and Europe fed his fascination with Renaissance proportion and the pre-Revolutionary French parterre-de-broderie, a design of intricate and highly artificial bedding that was to become his signature. His son flourished in the artistic milieu in which he was raised, but his main passion was for Gothic detailing. Both were highly accomplished painters, and Nesfield Senior's watercolours were lauded by John Ruskin. This illustrated volume will be of great interest to enthusiasts of the remarkable work of the Nesfields in particular, or of Victorian design in general."

Includes bibliography (page 247) and index.

Cover -- Title -- Copyright -- Dedication -- CONTENTS -- Acknowledgments -- Preface. The Daily Grind -- Introduction. A Stroll through the Market -- PART I -- 1 The Cocktail Renaissance -- 2 Distilling Authenticity -- 3 Working on Men -- 4 Show the Animal -- PART II -- 5 How Middle-Class Kids Want Working-Class Jobs -- 6 The Science and the Art -- 7 Service Teaching -- 8 Getting the Job -- Epilogue. Outcomes, Implications, and Concluding Thoughts -- Methodological Appendix -- Notes -- References -- Index