Can teaching media literacy really change the world? Researchers predict that, in 2015, the average American will spend more than fifteen hours every day listening, reading, clicking, and viewing media. Without question, television, films, radio, and music, the Internet, social media, news programs, and books and magazines are part of our daily lives. And while some claim that all of this media consumption is detrimental to society, the truth is it doesn't have to be. Times have changed. Technology connects us today in new and exciting ways. We have more choices and more control than ever, regarding what and when we will watch, listen to, and read. And, as Julie Smith explains in Master the Media: How Teaching Media Literacy Can Save Our Plugged-in World, with that control comes a heightened level of responsibility to think critically about the content we consume. Written to help teachers and parents educate the next generation, Master the Media explains the history, purpose, and messages behind the media. The point isn't to get kids to unplug; it's to help them make informed choices, understand the difference between truth and lies, and discern perception from reality. Critical thinking leads to smarter decisions-and it's why media literacy can save the world.

The media landscape has changed, and children and adolescents now face a tsunami of entertainment and information. How they sort through this may have significant effects on their education and their health. We’ve called on some of the world’s media experts to discuss what the crucial issues are and what teachers, administrators, schools, parents, and health professionals can do about them – hence, the title – Masters of Media.

This text is an essential sourcebook of key statements about transformations in media culture. Focusing on questions of democracy, technology and culture, it provides theoretical approaches to past and present media transformations; and case studies of a range of media, both old media in new times and emerging new media.

Since footballer sexual assault became top news in 2004, six years after the first case was reported, much has been written in the news media about individual cases, footballers and women who have sex with them. Deb Waterhouse-Watson reveals how media representations of recent sexual assault cases involving Australian footballers amount to "trials by media", trials that result in acquittal. The stories told about footballers and women in the news media evoke stereotypes such as the "gold digger", "woman scorned" and the "predatory woman", which cast doubt on the alleged victims’ claims and suggest that they are lying. Waterhouse-Watson calls this a "narrative immunity" for footballers against allegations of sexual assault. This book details how popular conceptions of masculinity and femininity inform the way footballers’ bodies, team bonding, women, sex and alcohol are portrayed in the media, and connects stories relating to the cases with sports reporting generally. Uncovering similar patterns of narrative, grammar and discourse across these distinct yet related fields, Waterhouse-Watson shows how these discourses are naturalised, with reports on the cases intertwining with broader discourses of football reporting to provide immunity. Despite the prevalence of stories that discredit the alleged victims, Waterhouse-Watson also examines attempts to counter these pervasive rape myths, articulating successful strategies and elucidating the limitations built into journalistic practices, and language itself.