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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

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Unlock the Power of YouTube: Transform Your Business with Masterful Marketing Strategies! Are you struggling to make your mark in the crowded digital landscape? Do you dream of leveraging YouTube to skyrocket your business but feel overwhelmed by the complexities? Have you ever wondered how some creators effortlessly attract millions of views while you struggle to gain traction? Author Chidiebere Iroegbu, a seasoned Digital Marketer with years of experience in the field, understands your frustrations. Having faced similar challenges in the past, he knows firsthand the struggles and obstacles that aspiring YouTube Marketers encounter. Discover the secrets to crafting compelling video content that captivates your audience from the first frame. Learn proven strategies for optimizing your YouTube channel to attract more views, subscribers, and engagement. Master the art of storytelling to create videos that resonate with your target audience and inspire action. Unlock the mysteries of YouTube analytics to track your progress and make Data-Driven Decisions. Explore advanced techniques for monetizing your channel and generating Passive Income Streams. Harness the power of YouTube advertising to reach a wider audience and drive conversions. Gain insider tips from successful YouTubers who have built thriving businesses on the platform. Develop a sustainable YouTube Marketing Strategy that propels your brand to new heights of success. If you want to dominate the YouTube landscape, attract a loyal following, and grow your business exponentially, then scroll up and buy this book today. Mastering YouTube Marketing is your roadmap to success in the digital age.