Although master's institutions enroll a substantial student population in the United States, a large percentage of which are minorities, relatively little has been written with regard to how master's institutions approach enrollment management. This mixed methods study examines the enrollment priorities and recruitment strategies of master's institutions to reveal how master's institutions are prioritizing their commitments to institutional quality, access, and financial stability, the types of recruitment strategies these institutions are utilizing to uphold their commitments, and the impact of these recruitment strategies, particularly upon issues of access. The study also makes use of a theoretical framework informed by academic capitalism theory, game theory, and institutional theory to explain why master's institutions may be prioritizing certain enrollment goals and adopting particular recruitment strategies. Findings from this study suggest master's institutions may be embracing market-oriented enrollment behaviors that prioritize revenue maximization, consequently reinforcing the advantages of the privileged and serving as vehicles for social reproduction.

Through expert essays, this handbook covers all aspects of the admissions process, from a historical overview to a guide to future trends. Both new and experienced admissions officers and educational administrators will find here essential tools for successfully recruiting and enrolling a desirable mix of students for their institutions. This handbook has been prepared by the foremost leaders in the college admissions profession under the auspices of the American Association of Registrars and Admissions Officers. Topics include: the dilemma of quantity versus quality in admissions recruiting; understanding enrollment management; marketing strategies; the role of technology; and student body diversity (including international students).

Those interested in and responsible for the fate of these institutions will find in this book a clearly defined set of risk indicators, a methodology for monitoring progress over time, and an evidence-based understanding of where they reside in the landscape of institutional risk.

EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.

Student Success in College describes policies, programs, and practices that a diverse set of institutions have used to enhance student achievement. This book clearly shows the benefits of student learning and educational effectiveness that can be realized when these conditions are present. Based on the Documenting Effective Educational Practice (DEEP) project from the Center for Postsecondary Research at Indiana University, this book provides concrete examples from twenty institutions that other colleges and universities can learn from and adapt to help create a success-oriented campus culture and learning environment.

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also directed to reasons why enrollment managers need to exert a strong influence on academic and career advising, academic assistance programs, institutional research, orientation, retention programs, and student services. Chapters cover the following topics: the demand for higher education, college choice, the effects of pricing and financial aid on attendance, recruiting high school graduates, retaining students, current research on the impact of college on students' cognitive and noncognitive growth, the impact of different kinds of colleges, the outcomes of higher education, and the future of enrollment management. The following educational outcomes are considered: the significance of higher education over a lifetime, economic and noneconomic benefits of higher education, and consumptive benefits. One chapter was contributed by Terry E. Williams: "Recruiting Graduates: Understanding Student-Institution Fit." A bibliography is included. (SW)