Mastering Social Psychology, Canadian edition, features up-to-date coverage of the quickly evolving area of social psychology, balanced coverage of fundamentals with current research, and is written in a lively, engaging style.

For today's busy student, we've created a new line of highly portable books at affordable prices. Each title in the Books a la Carte Plus program features the exact same content from our traditional textbook in a convenient notebook-ready, loose-leaf version - allowing students to take only what they need to class. As an added bonus, each Books a la Carte Plus edition is accompanied by an access code to all of the resources found in one of our best-selling multimedia products. Best of all? Our Books a la Carte Plus titles cost less than a used textbook! Finally, a briefer version of one of the best-selling books in social psychology, for those who prefer less detail. Baron and Byrne set the standard with their original book, and new co-author Nyla Branscombe has brought freshness and new insights with her expertise in topics such as prejudice, the self, gender and group processes. The briefer version retains all the hallmarks of the original: up-to-date coverage of the quickly evolving area of social psychology--balanced in its coverage of fundamentals with current research--and written in a lively, engaging style.

MyPsychLab is an interactive online solution for Psychology courses. This site gives you access to a wealth of resources all geared to meet individual learning needs. MyPsychLab combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! This access code gives you access to all of MyPsychLab's grade-boosting resources. Access code also includes a complete E-Book of Baron/Byrne/Branscombe, Mastering Social Psychology, 1/e.

THINK Currency. THINK Relevancy. THINK Social Psychology. THINK Social Psychology is designed to teach you the essential information you need in a briefer, more accessible format. THINK is more than just a textbook--its unique, engaging visual design, contemporary examples, and high-interest readings make social psychology exciting and relevant.

Social psychology students in today’s Canadian classroom are different than they were ten year ago. Today’s students vary considerably in their backgrounds, interests, and experiences, and live in a connected world with minimal boundaries in culture or citizenship. Most social psychology instructors would agree that in this interconnected world it is essential for today’s students to comprehend human social behavior in a global context, and that a key facilitator to this understanding is the inclusion of cross-cultural references and research in their course materials. Social psychology classrooms and students have literally transformed in the last ten years; social psychology textbooks have responded with ‘updates’. Until now. Social Psychology 1st Canadian Edition is the first social psychology textbook written specifically to address the discipline of social psychology as it exists today. A global context and cross-cultural content have been woven into the fabric of the text illustrating to Canadian students that understanding culture is key to understanding social behavior. Paired with strong neuroscience content, recent and relevant Canadian research, and online resources that take students from passive observers to active participants, this unique text is a necessary and timely resource for Canadian social psychology students.