A practical field guide for your journey to impactful content operations. Capitalize on the biggest opportunity facing modern marketing teams: To unite revenue teams to speak in one voice across every customer journey and accelerate revenue through content.

We live in a golden age of voice technology. Advances in automatic speech recognition (ASR), natural language processing (NLP) and other technologies have made it extremely viable for people to be talking to machines and getting reasonable answers. Platforms like Amazon Alexa and Google Home, and the associated tools, have made it so anyone can build a voice app, and this is excellent. What we have seen though is that it's fairly easy to build a voice app, but still remarkably difficult to build a great app, one that gets the user what they need, and hopefully the user comes back for more. In Mastering Voice Interfaces we want to show you how to build great voice apps. We start with the basics of voice interfaces, and how they are different from others, then dive into basic design principles that we're learned in many years building these apps in the industry. As we cover a design principle, we'll also demonstrate how to implement it with one of the established voice platforms (Google Home), and show how, though the tools are great, you don't have to go too far to have to do some custom work to get what you really want. Well l walk through many design and development techniques that some would view as advanced, but that can make a huge difference in the quality of the app. Readers of Mastering Voice Interfaces will come away with a very good understanding of what makes voice interfaces so special, learn the basic design principles are for building great voice apps, and how to actually implement those principles and create working apps. What you will learn: What makes voice special and different from other input and output modalities, and why that matters. What the best practices for the various components of the voice-first creation process What are the consequences of design and implementation choices How to create truly great voice apps that users will love Who this book is for We expect readers to have had some exposure to voice apps, at least as users. The book is written for anyone who wants a deeper understanding of the how and why of voice interface design and development. For team of developers, designers, product owners who need a shared understanding of voice interfaces.

Suitable for those who want to increase their mastery of digital and analog audio: musicians, producers, A&R, mastering, recording, and mixing engineers, this title offers an introduction to the procedures and technical issues involved in mastering.

"Little Voice" is the chatter in the six inches between your ears that turns you into a hero one minute and a dunce the next. The 21 proven techniques presented here will reprogram the "Little Voice" in your brain in 30 seconds. In "Little Voice" Mastery, author Blair Singer delivers strategies and techniques that will give readers the ability to: Maintain power in any pressure situation and stop debilitating chatter in their brain so they can attract what they want - now. Uncover and realize lifelong dreams Break through self-sabotaging habits Build powerful, lasting confidence Resurrect the hero inside of them

Introducing an innovation in voice training: Sing Anything- Mastering Vocal Styles! This exciting new book by legendary vocal coach Lisa Popeil and teaching dynamo Gina Latimerlo will open your mind and your voice to ultimate possibilities. Begin by learning the foundations of vocal control: anatomy, breath control, and resonator shaping. Then receive step-by-step instruction on how to create healthy, powerful, and authentic sounds in Pop, Rock, R&B, Country, Classical, Musical Theater, and Jazz. Sing Anything also guides you through the history, phrasing, emotions, and correct tone for each unique style. Filled with illustrations and diagrams, this book is unique, clear and fun. An accompanying website provides audio samples of 'pop stylisms' as well as vocal exercises for each style. Check it out at www.singanything.com.

Major Label Mastering: Professional Mastering Process distills 25 years of mastering experience at Capitol Records into practical understandings and reliable systems. Containing unparalleled insights, this book reveals the mastering tricks and techniques used by Evren Göknar at one of the world’s most notable record labels. Beginning with the requisite competencies every Mastering Engineer must develop, Major Label Mastering delves into the particulars of the mastering studio, as well as fundamental mastering tools. Included among these tools is The Five Step Mastering Process, a rigorously tested system that equips the practitioner to successfully and confidently master a project to exacting standards of audio fidelity. Covering all bases, the book discusses both macro and micro considerations: from mindset approach and connecting with clients down to detailed guidelines for processing audio, advanced methods, and audio restoration. Each chapter ends with exercises intended to deepen understanding and skill, or to supplement course study. Suitable for all levels, this is a unique resource for students, artists, and recording and Mastering Engineers alike. Major Label Mastering is supplemented by digital resources including audio examples and video tutorials.