This book will change your opinion about how to be effective when communicating. In a world where attention spans are getting shorter and shorter, learning how to be a persuasive communicator without manipulating anyone becomes even more important. It is important to be open and authentic as your intended audience needs to believe you can be trusted and your goals and objectives fit well with theirs. In this book, you will discover: - The means to persuade - Manipulation vs persuasion - Simple message - Capturing their attention early - Making it sticky - Helping others find their win And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!

This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

We build our lives around our personal and professional relationships. A key element to having successful relationship is the ability to communicate, especially if you are looking for professional success. Successful people are always able to get their point across clearly and people listen to them. They are charismatic and people just seem drawn towards them. These are the people that we call people magnets, and they have mastered the art of communication. You can learn how to be a people magnet by becoming a better speaker. With effective communication, you too can have people pay attention to you and you will find that your powers of persuasion will be highly effective! This book teaches you what the common pitfalls are for bad communication and how to overcome them so that you can be a highly effective people person as well.

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Hogan empowers you to improve all areas of your life.

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.

Welcome to "Mastering Rhetoric: A Guide to Persuasive Communication." This book immerses you in the art and power of rhetoric, exploring its history and practical applications. Discover how rhetoric has influenced societies throughout time, from ancient Greece and Rome to the present day. Learn the three pillars of persuasive discourse: ethos, pathos, and logos. Uncover the secrets of tailoring your messages to connect with your audience's values, emotions, and logic. Develop the skills to craft compelling arguments by structuring your discourse, utilizing evidence and reasoning, and incorporating captivating narratives. Delve into the intricate world of language and style, understanding how word choice, tone, and metaphor shape perception and evoke emotion. Gain insights into clarity and coherence, enabling your writing to flow seamlessly and resonate with readers. Recognize the significance of nonverbal communication, from body language to voice modulation, in captivating and engaging your audience. Embrace the ethical dimensions of rhetoric, promoting respectful conversations and fostering empathy in your communication. Through real-life examples, case studies, exercises, and practical tips, this book equips you with the tools to master rhetoric. Influence others, both personally and professionally, by effectively engaging, persuading, and inspiring through the power of rhetoric. Embark on a transformative journey where your words become potent instruments of change. Unlock the art of persuasive communication and make your voice heard in a world where rhetoric holds the key to success.