We often invoke the “magic” of mass media to describe seductive advertising or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously. How would it change our understanding of publicity, propaganda, love, and power? Mazzarella reconsiders the concept of “mana,” which served in early anthropology as a troubled bridge between “primitive” ritual and the fascination of mass media. Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual the same as the mana that energizes a revolutionary crowd, a consumer public, or an art encounter? At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around affect, sovereignty, and emergence into creative contact with classic debates on religion, charisma, ideology, and aesthetics.

Mass Society deals with the total outlook of human including modern politics culture, social inequality, community life, and problems. The book reviews the history of democracy and discontent. The text analyzes the mob rule, the disenchantment of progress, and the history of democracy. Modern sociological theory explains the opposition of two extreme societal models to describe the historical dynamics of mankind. The book is an attempt to explain that a mass society outlook exists and has some inner coherence and distinctive quality. The author argues that such outlook or theory is a prominent feature in the cultural imagination of man, and that modern secular society cannot be understood without such theory. The author then proceeds to identify majority with mass, and the identification of human with mass human. This identification will lead to a community vision, though the author argues the growth of a mass interpretation of society has a negative effect on the liberal theory of the individual. The text can be interesting for political science majors, sociologists, psychologists, and economists.

A medievalist and defender of the notion of Christian philosophy, Étienne Gilson had a lifelong interest in the philosophy of art. He questioned whether what is reproduced as art in contemporary society is art at all. This is not a simple issue. A cheap version of a novel is still a novel. A picture of a statue is not a statue, nor indeed is a photograph of a painting a painting. Recorded music has particular complications. The organizer of an industrial assembly line is neither an artist nor an artisan. Yet, thanks to such mass production, a much broader population has knowledge of artworks than would otherwise be possible. Religions must minister to mass societies and provide appropriate liturgies. But in the process, there is a danger of misrepresenting complex religious teachings. At the end of his own life, Henri Gouhier, Gilson’s first doctoral student, prepared three essays on Gilson. The first, on Bergson, gives a sense of Gilson’s formation in early twentieth-century French philosophy. The second reconstructs the development of the notion of Christian philosophy and the heated controversy it provoked. Finally, Gouhier presents Gilson’s general philosophy of art and gives a helpful framework to Gilson’s comments on art in a mass society.

From the 1930s to the 50s in Italy commercial cultural products were transformed by new reproductive technologies and ways of marketing and distribution, and the appetite for radio, films, music and magazines boomed. This book uses new evidence to explore possible continuities between the uses of mass culture before and after World War II.

In this exciting book Michel Maffesoli argues that the conventional approaches to understanding solidarity and society are deeply flawed. He contends that mass culture has disintegrated and that today social existence is conducted through fragmented tribal groupings, organized around the catchwords, brand-names and sound-bites of consumer culture. The book provides a rich backcloth against which to consider the rise of `identity politics' and the `proliferation of lifestyle cultures'.

America stocks its shelves with mass-produced goods but fills its imagination with handmade folk objects. In Pennsylvania, the "back to the city" housing movement causes a conflict of cultures. In Indiana, an old tradition of butchering turtles for church picnics evokes both pride and loathing among residents. In New York, folk-art exhibits raise choruses of adoration and protest. These are a few of the examples Simon Bronner uses to illustrate the ways Americans physically and mentally grasp things. Bronner moves beyond the usual discussions of form and variety in America's folk material culture to explain historical influences on, and the social consequences of, channeling folk culture into a mass society.

This book discusses two related themes concerning the role and processes of mass communication in society. The first deals with questions regarding the power of the media: how should it be defined? how is it wielded and by whom? are previous approaches and answers to such questions adequate? The second theme revolves around the divisions between the liberal pluralist and Marxist approaches to the analysis of the nature of the media. These divisions have, in recent years, been fundamental to the debate concerning the understanding of the role of mass communication, and the examination of them in this book will challenge the reader to look more closely at a number of assumptions that have long been taken for granted.