Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

India has been the focus of international attention in the past few years. Rhetoric concerning its rapid economic growth and the burgeoning middle classes suggests that something new and significant is taking place. Something has changed, we are told: India is shining, the elephant is rising, and the 21st century will be Indian. What unites these powerful re-imaginings of the Indian nation is the notion of change and its many ramifications. Election campaigns, media commentators, scholars, activists and drawing room debates all cut their teeth around this complex notion. Who is it that benefits from this change? Do such re-imaginings of nationhood really reflect the complex social reality of large parts of the Indian population? The book starts with the premise that it is within the mass media where we can best understand how this change is imagined. From a kaleidoscope of perspectives the book interrogates this articulation and the myriad forms it takes – across India's newsrooms, television sets, cinema halls, mobile phones and computer screens.

Is the bicycle, like the loudspeaker, a medium of communication in India? Do Indian children need trade unions as much as they need schools? What would you do with a mobile phone if all your friends were playing tag in the rain or watching Indian Idol? Children and Media in India illuminates the experiences, practices and contexts in which children and young people in diverse locations across India encounter, make, or make meaning from media in the course of their everyday lives. From textbooks, television, film and comics to mobile phones and digital games, this book examines the media available to different socioeconomic groups of children in India and their articulation with everyday cultures and routines. An authoritative overview of theories and discussions about childhood, agency, social class, caste and gender in India is followed by an analysis of films and television representations of childhood informed by qualitative interview data collected between 2005 and 2015 in urban, small-town and rural contexts with children aged nine to 17. The analysis uncovers and challenges widely held assumptions about the relationships among factors including sociocultural location, media content and technologies, and children’s labour and agency. The analysis casts doubt on undifferentiated claims about how new technologies ‘affect’, ‘endanger’ and/or ‘empower’, pointing instead to the importance of social class – and caste – in mediating relationships among children, young people and the poor. The analysis of children’s narratives of daily work, education, caring and leisure supports the conclusion that, although unrecognised and underrepresented, subaltern children’s agency and resourceful conservation makes a significant contribution to economic, interpretive and social reproduction in India.

In addition to making a comprehensive survey of journalism, other mass media, and public relations in India, Mehta discusses such issues as freedom of the press, press laws, and developments in the international regulation of the media. His book is also a bibliography and a sourcebook of information on advertising codes; accreditation rules for media representatives and other information on Indian media and journalism.

The Means Of Communication That Reache Large Numbers Of People In A Short Time, Such As Television, Newspapers, Books, And Radion Are Conventionally Known As Mass Media. The Present Book, Compilation Of Informative Articles On Mass Media In General And Its Status In India In Particular, Provides Basic Information On The Topic In Historical Perspective. Though In The 21St Century, An Information Age, The Scenario Has Undergone Drastic Changes, Yet One Should Know About The Historic Long March Oof Mass Media.

This book is a critical study of the political economy of communications in India. It explores the ways in which contexts, policies, and processes at national and international levels shape media structures and studies how a political economy-inspired approach can be used to understand both media dominance and resistance.

The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty-first century. As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision-makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. Taking an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate amongst students, academics and other researchers.