Mass communication is a sub-field of communication studies and often associated with media studies. It is the process by which a person or organization forms a message and conveys it to a large, anonymous, heterogeneous audience. Mass communication includes advertising, journalism, public relations, social media, audio media, convergence, film and television, photography, interactive media, and ebooks. A form of media that uses electronic devices for distribution is known as digital media. This media is created, viewed, modified, and distributed using electronic devices. An individual's ability to find, evaluate and compose information through writing and other media on various digital platforms is termed as digital literacy. This book discusses the fundamentals as well as modern approaches to mass communication. Its extensive content provides the readers with a thorough understanding of the subject. This book aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.

Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

This reader is designed to supplement any core textbook in Introduction to Mass Communication. The goal of the reader is to help students think more critically about the media. By drawing from a wide variety of sources and political and cultural viewpoints, this collection is predicated on the fact that students learn about the media mainly through the media--by reading or hearing about media in media publications or broadcasts. These articles are drawn mostly from popular and alternative media and take a hard and critical look at the political and social forces that drive media decision making.

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.