More than 130 years after Karl Marx’s death and 150 years after the publication of his opus magnum Capital: Critique of Political Economy, capitalism keeps being haunted by period crises. The most recent capitalist crisis has brought back attention to Marx’s works. This volume presents 16 contributions that show how Marx’s analyses of capitalism, the commodity, class, labour, work, exploitation, surplus-value, dialectics, crises, ideology, class struggles, and communism, help us to understand the Internet and social media in 21st century digital capitalism. Marx is back! This book is a key resource on the foundations of Marxist Internet and Digital Media Studies.

In order to fight capitalism in the digital age, we must understand Marx!

In order to fight capitalism in the digital age, we must understand Marx!

This third volume in Christian Fuchs’s Media, Communication and Society book series illuminates what it means to live in an age of digital capitalism, analysing its various aspects, and engaging with a variety of critical thinkers whose theories and approaches enable a critical understanding of digital capitalism for media and communication. Each chapter focuses on a particular dimension of digital capitalism or a critical theorist whose work helps us to illuminate how digital capitalism works. Subjects covered include: digital positivism; administrative big data analytics; the role and relations of patriarchy, slavery, and racism in the context of digital labour; digital alienation; the role of social media in the capitalist crisis; the relationship between imperialism and digital labour; alternatives such as trade unions and class struggles in the digital age; platform co-operatives; digital commons; and public service Internet platforms. It also considers specific examples, including the digital labour of Foxconn and Pegatron workers, software engineers at Google, and online freelancers, as well as considering the political economy of targeted-advertising-based Internet platforms such as Facebook, Google, YouTube, and Instagram. Digital Capitalism illuminates how a digital capitalist society’s economy, politics, and culture work and interact, making it essential reading for both students and researchers in media, culture, and communication studies, as well as related disciplines.

This book explores the fundamental contradiction at the heart of the digital environment: technology offers all manner of promises, yet habitually fails to deliver. This failure often arises from numerous problems: the proficiency of the technology or end-user, policy failure at various levels, or a combination of these. Solutions such as better technology and more effective end-user education are often put into place to solve these failures. Mike Healy argues that such approaches are inherently faulty drawing upon qualitative research informed by Marx’s theory of alienation. Using Marx’s theory, he considers participants in three distinct settings: the workplace of information and communications technology (ICT) professionals; university scholars researching the ethical and societal implications of our digital environment; and a group of pensioners living in South London, UK, undertaking ICT training. By delving beneath the surface of how digital technologies are created, researched and experienced, this study illustrates the contradictory nature of our digital lives, as they directly arise from the needs of capitalism. The book also places Marx’s theory in contrast to the mainstream approaches derived from Seaman and Blauner. In researching and comprehending ICT, this book reaffirms the superior explanatory power of Marx’s theory of alienation.

This volume explores activism, research and critique in the age of digital subjects and objects and Big Data capitalism after a digital turn said to have radically transformed our political futures. Optimists assert that the ‘digital’ promises: new forms of community and ways of knowing and sensing, innovation, participatory culture, networked activism, and distributed democracy. Pessimists argue that digital technologies have extended domination via new forms of control, networked authoritarianism and exploitation, dehumanization and the surveillance society. Leading international scholars present varied interdisciplinary assessments of such claims – in theory and via dialogue – and of the digital’s impact on society and the potentials, pitfalls, limits and ideologies, of digital activism. They reflect on whether computational social science, digital humanities and ubiquitous datafication lead to digital positivism that threatens critical research or lead to new horizons in theory and society. An electronic version of this book is freely available, thanks to the support of libraries working with Knowledge Unlatched. KU is a collaborative initiative designed to make high quality books Open Access for the public good. More information about the initiative and details about KU’s Open Access programme can be found at www.knowledgeunlatched.org.

This volume explores current interventions into the digital labour theory of value, proposing theoretical and empirical work that contributes to our understanding of Marx's labour theory of value, proposes how labour and value are transformed under conditions of virtuality, and employ the theory in order to shed light on specific practices.