"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.

In Enduring Bonds, Philip N. Cohen, renowned sociologist and blogger of the wildly popular and insightful Family Inequality, examines the complex landscape of today's diverse families. Through his interpretive lens and lively discussions, Cohen encourages us to alter our point of view on families, sharing new ideas about the future of marriage, the politics of research, and how data can either guide or mislead us. Deftly balancing personal stories and social science research, and accessibly written for students, Cohen shares essays that tie current events to demographic data. Class-tested in Cohen’s own lectures and courses, Enduring Bonds challenges students to think critically about the role of families, gender, and inequality in our society today.