Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.

The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some ‘context’, ‘culture’ or ‘soul’ to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.

While the dynamics of market attachments have been extensively analyzed, the implied other to this – market detachments – have not. This book addresses this imbalance and investigates economies of detachment or the processes whereby various elements or relations in markets are removed or severed. Market organizations and dynamics involve myriad processes of attachment – good and bad. Recent work within the new economic sociology has documented how the arts of attachment are implicated in the technical, organizational and social functions of markets. This work highlights the complexities of market attachments as both material links and subjective or affective ties. It also foregrounds attachment as a variable relation, often dependent on its implied other: detachment. However, while the first term of this relation is relatively well known, the second is seriously under-researched and deserves far more attention. Key questions explored are: what is detachment; how does it work and what are the theoretical underpinnings and implications of this concept? How do practices and strategies of detachment configure and ‘re-agence’ markets? How do markets provoke attitudes and dispositions of detachment? How do detachment strategies become qualified as political and with what consequences? The authors in this unique collection explore these questions using an array of empirical cases ranging from fast fashion to food supply chains, energy savings schemes to unpackaged food. Working across economic sociology, science and technology studies (STS), cultural studies, politics and consumer research they highlight the complexities, significance and impacts of ‘letting go’ in market configurations. The chapters in this book were originally published as a special issue of the journal, Consumption, Markets & Culture.

Sue Jennings introduces the concept of 'Neuro-Dramatic-Play', exploring the sensory experiences that take place between mother and child during pregnancy and the first few months after birth. She explains how this interaction is of crucial importance for the infant to develop a healthy brain, strong attachments and future resilience.

Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of how everyday market activity gets produced. If you’re convinced you know what a market is, think again. In his long-awaited study, French sociologist and engineer Michel Callon takes us to the heart of markets, to the unsung processes that allow innovations to become robust products and services. Markets in the Making begins with the observation that stable commercial transactions are more enigmatic, more elusive, and more involved than previously described by economic theory. Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of market activity that emphasizes what people designing products or launching startups soon discover—the inherent difficulties of connecting individuals to things. Callon’s model is founded upon the notion of “singularization,” the premise that goods and services must adapt and be adapted to the local milieu of every individual whose life they enter. Person by person, thing by thing, Callon demonstrates that for ordinary economic transactions to emerge en masse, singular connections must be made. Pushing us to see markets as more than abstract interfaces where pools of anonymous buyers and sellers meet, Callon draws our attention to the exhaustively creative practices that market professionals continuously devise to entangle people and things. Markets in the Making exemplifies how prototypes, fragile curiosities that have only just been imagined, are gradually honed into predictable objects and practices. Once these are active enough to create a desired effect, yet passive enough to be transferred from one place to another without disruption, they will have successfully achieved the status of “goods” or “services.” The output of this more ample process of innovation, as redefined by Callon, is what we recognize as “the market”—commercial activity, at scale. The capstone of an influential research career at the forefront of science and technology studies, Markets in the Making coherently integrates the empirical perspective of product engineering with the values of the social sciences. After masterfully redescribing how markets are made, Callon culminates with a strong empirical argument for why markets can and should be harnessed to enact social change. His is a theory of markets that serves social critique.

There are many exciting points of contact between developmental psychology in the attachment paradigm and the kinds of questions first raised by Aristotle's ethics, and which continue to preoccupy moral philosophers today. The book brings experts from both fields together to explore them for the first time, to demonstrate why philosophers working in moral psychology, or in 'virtue ethics' - better, the triangle of relationships between the concepts of human nature, human excellence, and the best life for human beings - should take attachment theory more seriously than they have done to date. Attachment theory is a theory of psychological development. And the characteristics attachment theory is a developmental theory of - the various subvarieties of attachment - are evaluatively inflected: to be securely attached to a parent is to have a kind of attachment that makes for a good intimate relationship. But obviously the classification of human character in terms of the virtues is evaluatively inflected too. So it would be strange if there were no story to be told about how these two sets of evaluatively inflected descriptions relate to one another. Attachment and Character explores the relationship between attachment and prosocial behaviour; probes the concept of the prosocial itself, and the relationship between prosocial behaviour, virtue and the quality of the social environment; the question whether there even are such things as stable character traits; and whether attachment theory, in locating the origins of virtue in secure attachment, and attachment dispositions in human evolutionary history, gives support to ethical naturalism, in any of the many meanings of that expression.

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.