Addresses all aspects of turning a creative interest into a profitable business, covering business planning, licensing, budgeting, time management, and legal issues.

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Dive into the art of precision and elegance with "Tailored to Fit," a comprehensive eBook guide that unlocks the timeless world of tailoring. This essential resource is designed for fashion enthusiasts, aspiring tailors, and anyone looking to refine their garment-making skills. Whether you're navigating the delightful intricacies of classic tailoring or embracing contemporary designs, "Tailored to Fit" offers a cornucopia of knowledge to create garments that resonate with bespoke sophistication. From the first stitch to the final flourish, this guide unveils the secrets to mastering tailored garments. Unravel the mysteries of fabric selection and learn how the right grainline can elevate your creation from the mundane to the magnificent. "Tailored to Fit" empowers you to carefully select materials that speak of quality, durability, and timeless style. Your journey begins with understanding the various styles of tailored clothing, allowing you to discover your own niche. Delve into the crucial role of fit as you explore how fabric choices and fit interweave to shape the foundation of tailoring excellence. Organize your sewing environment with tips that promise to transform your space into a bastion of creativity and efficiency. With each chapter, you'll gain confidence in the basics of sewing, pattern making, and alterations, while in-depth sections on shirts, trousers, and overcoats spell out the techniques for constructing iconic pieces of a wardrobe brimming with class. Discover how to tailor your techniques for men’s, women's, and children's clothing, ensuring a custom, flattering fit for all body types. "Tailored to Fit" goes beyond the seams, preparing you to gracefully navigate common sewing challenges and sharing industry secrets for achieving that coveted couture finish. And as you perfect your craft, the guide offers invaluable insight on creating a versatile tailored wardrobe, maintaining the longevity of your creations, and even turning your passion into a thriving business. Embrace the transformative power of tailored fashion and let your creations be your legacy. "Tailored to Fit" is more than a book; it's a mentor, a reference, and a source of endless inspiration for anyone with the drive to tailor excellence into every garment. Elevate your skills, showcase your artistry, and redefine the boundaries of tailored fashion, starting now.

From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

The creator of Gingercake Patterns shows you how to share your passion for sewing with the world by starting a successful home business. Maybe you started sewing just for fun. But now you’ve developed the skills and vision to turn your creative outlet into something more. Making the leap from hobbyist to professional can be intimidating—but Virginia Lindsay is here to help you get off the sidelines and sew your way to a job you truly enjoy. Drawing on her own experience, Lindsay guides you through every aspect of starting your own craft business, from finding your personal sewing style to creating a product line, identifying customers, equipping your studio, pricing and selling your work, marketing yourself, designing your own patterns, and handling the business and legal side of sewing. And that's not all! Virginia also shares 16 projects (all customer-tested) that you can personalize to start sewing and selling right now.